Client

 
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The Mines Shopping Mall

Foodtopia,tastefully yours,
an ultimate dining experience at The Mines Shopping Mall

Objective

  • Attract and increase shopper visitations on weekdays through redeemable coupons for the respective F&B and dining tenants.

  • Create social virality for the FoodTopia campaign.

 
 
 

Solution

FoodTopia Weekday Treats campaign was created for shoppers to redeem after spending a certain amount on shopping at The Mines. With that, they’ll receive a coupon code which allowed them to enjoy the Weekday Treats set by participating outlets.

 
 
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Executions

  • Food bloggers and social influencers were invited for the Food Tour to post and write on the campaign, gaining more attraction on social media which ultimately went viral.

  • Promoting this event to a sustainable level, the F&B tenants were advised to develop a discount programme for non-peak hours to enjoy better sales in the shopping mall.

 

 
 
 

Performance Highlight

  • Was featured in various social media platforms with good reviews and ratings.

  • Overwhelming participation in the Food Tour event including local celebrity and social media influencer, which was designed to promote the signature foods by the F&B tenants. And as a result, the Foodtopia programme became viral.

  • Food tenant sales were increased by 40%.

 

Gallery

Foodtopia was hosted by JC, a celebrity radio deejay from Ai FM [爱 FM, literally "Love FM], bringing the participating shoppers to taste the delicious fare whilst coordinating games, lucky draws as well as interactive moments with the chefs, and restaurant managers, learning about their commitment and passion for great food!