Client
The Mines Shopping Mall
Objective
Utilise social media for exposure to reinforce the shopping centre as an attraction among its target market.
Be at par with other shopping malls in Klang Valley
Solution
Created Daily Hype postings for daily engagement on The Mines social media activation. This falls under the fans engagement pillar.
Created a monthly segment for fans to get excited about The Mines’ unique selling points, featuring Must-Haves and Shopping Discovery at The Mines.
Tenant promotions were always up-to-date to educate and inform customers on their favourite brand's latest news.
Executions
We created a Daily Hype postings for a daily engagement on The Mines social media activation. This falls under the fans engagement pillar. We also created a monthly segment for fans to get excited for which is the unique selling point for The Mines featuring some Must-Haves and Shopping Discovery at The Mines. Lastly, tenant promotions are always up-to-date to educate and inform customers on their favourite brand latest news.
Performance Highlight
The Mines received great feedbacks from fans online on their festive decorations this year, due to the overwhelming engagement and support, Christmas and Chinese New Year decorations were featured in viral platforms.
On-ground and events were a success such as the Foodbulous, Foodtopia, Pokemon Go, Oliver Gourmet Launch, Go Green, It’s Raining Gadget and festivities related campaigns.