A Healthier Alternative To Your Usual Breakfast Cereal?
Guess what, there is another food trend doing the rounds.
It is a healthier alternative to a bowl of breakfast cereal 🥣 and milk 🥛, and people are going crazy for it. It is called the Nature’s Cereal - any guesses on what this might entail?
What is ‘Nature’s Cereal’?
To prepare this, you need to take a bowl and add equal amounts of blueberries 🫐, raspberries, blackberries and pomegranate to it. Now, instead of milk, add coconut 🥥 water to cover up the fruits. In the end, add a few ice cubes 🧊 (optional) to keep it cool and enjoy!
How did ‘Nature’s Cereal’ go viral?
Things stepped up a notch when Lizzo, an American artist who follows a vegan lifestyle, decided to try her hand at making ‘Nature’s Cereal’ sharing a video 📹 to her 13.2 million followers of her own “Coconut Water Berry Breakfast Cereal”.
However, it obviously has been a hit for most as coconut water brand, Vita Coco, saw sales spike 📈 over the past week since the trend went viral, with a 33% increase in sales of its coconut water. Hardly surprising when Vita Coco coconut water alone contains 100% of your recommended daily amount of vitamin C 🍊 in 500ml and the fruit provides two or three portions of your recommended five-a-day, depending on the quantity you use.
Celebrity Endorsement ✅
Celebrity Endorsement is the form of an advertising campaign or marketing strategy used by brands or companies who use the name and fame 😎 of a celebrity or a well-known person to promote their products. Marketers use celebrity endorsers in the hope that the positive 👍 image of the celebrity or an influencer will pass onto the brand image associated with the celebrities.
It is largely effective because the celebrities have the potential to reach a large number of audience. A high focus 👀 is placed upon the importance of choosing a trustworthy celebrity with a positive image similar to the company’s brand image. Today, most celebrities are keen on endorsing a product for which they are paid a huge amount of money 💰.
Celebrity Endorsements are used by countless businesses of all shapes and sizes as a marketing strategy. Some critics claim that celebrity endorsement has some positive impact on business sales, while some other critics claim that the benefits that a company enjoys are countless.
Advantages of Celebrity Endorsement
Here are 5 🖐 reasons why you should employ celebrity endorsement as a marketing strategy for your products and services.
1️⃣ Influence Consumer Purchases
It is shown by the fact, the consumers start using the products which are celebrity endorsed. It has become the most effective tool 🛠 for companies to transmit the product’s information to a large audience. The attractiveness of celebrity endorsers infer advertisement recall and is sought associated with the customers' intention of purchase. This is how celebrity endorsement helps in influencing customers purchases 🛍.
2️⃣ Build Brand Equity
Celebrity Endorsement is used as an advertising strategy, by using celebrity status and image, to promote a brand’s recognition, recall and differentiation. Building brand equity also enables a brand to stand over the other brand that does not use celebrity endorsement. Building brand equity is the value 💲 that your brand brings to your company. Using a celebrity helps to represent that your brand is different from the other brands and this is how they help in building brand equity.
3️⃣ Builds credibility
Celebrity Endorsement is a promotional tool that boosts brand awareness 👀. The celebrities naturally command the attention of the consumer. Featuring celebrities in advertising can grab attention immediately, which enhances the brand, and for this reason, it has always been a high-impact marketing tool.
4️⃣ Position 📍 a Brand
Celebrities enjoy public recognition, and they use this popularity on behalf of a product by appearing in an advertisement. Brand positioning is a major ❗️ decision in marketing that seeks to build an image of a product in the consumer's mind. Product positioning denotes the specific product category or product class in which the given product is competing.
In today’s world, every brand wants to get an edge over the other competitors. To achieve this, each brand tries to successfully position its image in the mind of consumers. This concept of positioning helps the brand to create its image in the customer's mind and make them remember 🤔 the brand.
Using celebrity endorsement in positioning a brand is to sign 🖊 popular celebrities to appear in an advertisement for the brand to create a positive impact in the user’s mind. This way celebrity endorsement helps in brand positioning.
5️⃣ Attract New Users
One challenge which most celebrities face is finding 🔍 new users for their products. This can be achieved by celebrity endorsement as it helps to boost 💪 sales and build the credibility of the product. They inspire the confidence of the consumers and motivate their purchase intentions positively. The addition of the brand value is clear and immediate.
Impact of Celebrity Endorsement
Today, celebrity endorsement becomes the multi-million 💰 industry in the world. Marketers endorsed celebrities with their products and brands in the advertisement to increase the sales and change viewers perception regarding the product. Companies can use that star 🌟 power and influence to boost their products and services. Consumers feel more sympathetic towards a brand if the products are promoted by a celebrity they admire or relate to.
Have you tried the “Nature’s Cereal” yet? Comment down below 👇, and let us know what you think of it 🤩😎.
References:
Adverlabs. 2020, April 3. Celebrity Endorsement. Medium.
Spranklen, A. 2021, March 12. Glamour.
Vats, V. 2021, March 18. Nature's Cereal: Nutritionists Tell Why This Viral Breakfast Trend Is Worth The Hype. NDTV.
