Addressing pain points
One of the most effective foundations for a social media post is to identify the frustrations of your target customers. As a marketer, it is critical that you address these issues with your customers.
A target customer analysis is the foundation for a cost-effective marketing strategy.
It will enable you to pinpoint a specific audience that may be interested in your product or service if you know how to identify their frustrations and solve them.
One of the customer analyses involves conducting focus groups. It is an effective method to learn more about the target customers by using an open-ended questionnaire. With these results, you can be sensitive to their pain points, their problems, and their frustrations.
It is more about caring about your target customers.
Next, you can organise your social media managers to start addressing these problems in your social media postings by acknowledging them and being emphatic about them. Put yourself in such a situation and share it honestly from your point of view. At this point, no hard selling is needed, and you do not need to talk about your USP; it is more about caring about your target customers.
