ANGPOW-ER ⚡⚡⚡!

𝐖𝐡𝐲 𝐭𝐡𝐞𝐲 𝐬𝐭𝐢𝐥𝐥 𝐦𝐚𝐭𝐭𝐞𝐫 𝐢𝐧 𝐭𝐡𝐞 𝐚𝐠𝐞 𝐨𝐟 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 🤔?

In light 💡 of Chinese New Year 🧨🧨🧨 season, several brands have taken the non-traditional route to ang paos this year given the surge of cashless red packets. Meanwhile, banks 🏦 have also launched a loadable QR red packet which allows users to eliminate the use of cash, while still carrying on the act of giving this Chinese New Year.

But this is not to say traditional ang paos have lost their charm. In fact, many brands have gone above and beyond to create beautiful branded ang paos 🧧 for the occasion. Just like anything in marketing, the issuance of red packets is a battle for brands to get noticed and chosen. Great design is the discriminator – immediate, compelling 😍 and distinctive.

With businesses giving away red packets in the run up to Lunar New Year 🍊, the objective is to get selected to carry good fortune (and cash 💵), so your brand finds itself directly placed in the hands 🙌 of one consumer, passed on from another (with no commission charged!). With each transferral, your brand hopefully benefits from positive associations of wealth and good fortune.

Distributing physical ang paos to its clients and customers creates a point of contact or connection 🔗. It’s a revered custom, it bestows luck on both the giver and receiver. It is an opportunity for creative latitude and expression.

So, what do you think about traditional printed ang pow 🧧 and the QR red packet?

Reference:
Farzanah Farveen 07 February 2019, Marketing Interactive