Appreciate Your Mother 🦸♀️👸!
If you have not already known, today is Mother’s Day!
Mother's Day is a special day honouring 🙌 mothers, and it is celebrated in many countries throughout the world. It is also known as Mothering Sunday in the UK. Mother’s Day is huge. That is partly because mothers are AWESOME 🤩, and this is the chance to let them know. However, it is also huge because of the sheer amount of money 💰 people spend on this day.
So, how do brands compete for attention 👀 from consumers who are ready to open their wallets? Well, they tend to use these 5 🖐 tactics when marketing through social media.
1️⃣ Contests
What is better than buying something special for your mother? Winning 🏆 something special for HER! At least that is the idea 💡 that several brands are pushing with the contests they set up in the weeks before Mother’s Day.
2️⃣ Gift ideas
The gift 💝 guide is a common tactic for pretty much every gift-giving holiday, in which brands direct shoppers 🛍 to their website for products that would fit the occasion. Social media is the perfect place to share these links.
3️⃣ Crafts and recipes
Some brands strive to be useful to their audience by offering cute craft 🏺 ideas and unique recipes 🍳 to use on Mother’s Day. It helps if the ideas align with the brand. For example, Hamilton Beach tweets tasty 😋 recipes for Mother’s Day on its Twitter page. Most of the recipes come from Hamilton Beach’s own blog, but the brand also links to other websites that feature fun recipes. Check out Hamilton Beach’s blog https://blog.hamiltonbeach.com/10-recipes-for-mothers-day-brunch.
4️⃣ Discounts
If you cannot win a contest that essentially makes your Mother’s Day gift free, the next best thing is getting a discount 🤑! Not to mention that brands are happy 😃 to do this every May. Marble Slab Creamery, a company specialising in fresh homemade ice cream, keeps it sweet and simple on Facebook by offering a coupon code for $3 off a cake for Mother’s Day.
5️⃣ Funny videos
Use humour 🤣 when you want to grab your audience’s attention fast. You can even get weird with it, like Skittles did with this commercial about how a quirky mother and son share Skittles. Strange 🤨? Yes. Uncomfortable? Yes. Unforgettable? Yes! That is the upside to this type of commercial. Check out the Skittles commercial https://www.youtube.com/watch?v=qB3vb1yXf9w.
At AK47™, we wish all the amazing, strong, and beautiful mothers out there a very Happy Mother’s Day ❤️! Let us know what your plans are for today or what you got for your mother this Mother’s Day in the comments below 👇👇👇😎.
References:
CBBC Newsround
Rivers, A. 2017, May 12. Top Five Mother’s Day Marketing Tactics. The Marketing Scope.
