Be An Olympian and Win The Gold 🏅 Medal With These Tricks!
The Tokyo 🇯🇵 2020 Games opened on July 23, 2021.
It was exactly a year and a day after the intended date. Additionally, the Paralympic Games will begin on August 24, 2021.
The Olympics is one of the most-watched sporting events in the world 🌎. With over 11,000 athletes from 206 countries competing in 339 events all going for the gold 🥇. Tokyo 2020 has been grabbing even more headlines since these Olympic Games were the first to be postponed ever.
Every competition needs sponsors. Airbnb was one of many brands to sponsor the Tokyo 2020 Games. By being a sponsor for the Olympics, these brands can promote 📣 themselves by having marketing campaigns, which increases brand visibility 👀. For example, Airbnb hosted an event to bring fans the “Olympian and Paralympian Online Experience” with over 100 online 💻 virtual experiences hosted by top-class athletes from all over the world representing many different sports and topics.
Considering these campaigns in the context of your own brand can help you generate ideas 💡 to connect with your audience during the Olympics and beyond. However, how do you know the most effective ✅ way to reach your audience in this ever-changing digital world? The secret to finishing first is a three-step process. Here is how it is done:
1️⃣ Research 🧐
Do you want to rank for the best keywords? You have to know what is trending and what people are looking 👀 for. What about making the best ads? You have to know what the best ones are out there. One of the most inspiring 😯 Olympics ads is Virgin’s Usain Bolt: #BeTheFastest ad. Check out the ad 👉 https://youtu.be/AdGQ43smLoc.
Besides, you can look to ads, social media, or even email 📧 marketing to channel inspiration for your next creative campaign. Find out how well your competition is performing. Then, using your newfound insights, you can jump in the race and brainstorm ways to relate your product, service, and brand to the Olympics. It is one of the best advertising plays of the summer ☀️ season!
2️⃣ Build a targeted 🎯 seasonal strategy
Strong seasonal events, like the Olympics, are powerful 💪 times to review your keyword strategies for search engine optimisation (SEO) and pay-per-click (PPC). Your content needs to be linked 🔗 to other pages on your site as well as to and from other websites. As your content pages gain authority and rank over time, they will move up the search 🔍 engine results page (SERP). Try to leverage marketing partnerships to create backlinks to your site and to partner material that can be mutually beneficial.
3️⃣ Keep relevant and stay top of mind 🧠
In order to make an impact, you need to ensure you stay top of mind for your audience 👥. Whether it is the Olympics, the holiday season, or another trending event, keeping your campaigns relevant and connected to your audience helps you keep their attention - whether they realise it or not. Take the Coca-Cola company, for example. Apart from the stage the Olympics gives its sponsors to spread 🧈 their message, just the associates is a powerful brand awareness play. The Coca-Cola company probably would not be where it was today without the Olympics.
With these steps, you will be creating a winning marketing strategy, especially during this unprecedented time, and you will be sure to get that gold medal. Chat with us to know more about being an Olympian in the marketing world 🤩😎!
Reference:
Feil, C. 2021, July 19. How to Take Gold With Your Olympics Digital Marketing Strategy.
