Famous Woman Sells Fart 💨 For Money
A U.S. reality star ⭐️ who made $200,000 from farting in jars has announced her retirement after she was rushed to hospital for squeezing out one too many.
Steph Matto, 31, from Connecticut, was recently rushed to a hospital 🏥 after experiencing chest pain, New York Post reported.
Concerned doctors performed blood 🩸 tests and an EKG, but later told her that the symptoms were actually caused by excess gas from her diet of beans, eggs 🍳, and banana protein shakes. Steph had gained international recognition after appearing on the reality show “90 Day Fiancé”, and later started her own YouTube channel. She then made headlines by capturing her emissions in jars and selling them because she “thought it would be a hilarious 🤣 publicity move that would get a lot of people’s attention”.
With pretty much every business producing online content and campaigns, getting new customers and growing 📈 your brand comes down to how much attention you can attract. A published study from researchers at the Technical University of Denmark suggests that the collective global 🌎 attention span is narrowing due to the amount of information that is presented to the public - it is down to about 8 seconds.
The COVID-19 pandemic has ensured that most marketers are facing moderate to significant budget cuts ✂️; this means you need to find lean ways to reach out and connect with potential buyers. That is where attention 👀 marketing can make a big difference.
Here are 5 🖐 tips on how you can use different types of attention marketing to get the most out of your marketing dollars:
1️⃣ Offer snackable content
Snackable 🍟 content is just what it sounds like: content that is short, fun, and easy to consume. It can be a quick blog post, a video, or an infographic, and is well suited for social media. Although your audience is exposed to a lot of information, they often enjoy learning through content that comes in bits and pieces 🧩, like snackable content. This type of content paves the way for you to educate your audience without taking up much of their time ⏰.
2️⃣ Use GIFs in content marketing
A GIF, which is simply a short animated image 🤳, is a unique content format used for grabbing an audience's attention. Additionally, if you are ever involved in a bet as to what GIF stands for, the answer is: Graphics Interchange Format. GIFs can also turn boring 🥱 educational content into something catchy and easy to understand.
3️⃣ Write compelling copy
Good copywriting works well to grab a reader's attention. With an effective copy, you can use a few words to tell a story 📖 and trigger a desired action, such as a purchase or a newsletter sign-up. You can use copywriting as a selling tool on multiple online channels such as email 📧, website, and social media. Impactful copy speaks directly to the target 🎯 audience and offers them a solution to some of their persisting pain points.
Another way to get your audience to notice your content is to craft a mind-blowing 🤯 headline. A good title sets the expectations for the reader and starts building an emotional connection with them, which gets those precious clicks on a blog post or social update if you have done your work.
4️⃣ Hack a trend or current news
An industry trend or a piece of news has a readymade audience because that means people are talking 🗣 about the topic in real-time. Another name for this is “newsjacking”. If you use a hot 🔥 subject to create a blog post, a survey, an infographic, or a video in order to participate in the conversation in your own unique way, you will get instant attention.
Such content is not just sharable, but also attracts 🧲 media attention. If you are aware of what is going on in your industry and the world around you, then it is not hard to create a relevant and valuable 💲 content piece that helps you to reach out to a broader audience.
5️⃣ Create interactive content
81% of marketers agree that interactive content grabs attention more effectively ✅ than static content. Marketers can use different forms of interactive content, namely quizzes, games, and contests, to initiate a two-way conversation with their target customers. This format infuses a much-needed fun 😆 element in branded content.
Social media platforms like LinkedIn, Twitter, and Instagram have been offering native features to create simple interactive content pieces like quizzes and polls 📊. Big brands, like Netflix, are using the power of interactive content to get their audience to take notice and interact.
In today's information age, there is no doubt that attention marketing - grabbing and holding an audience's attention - can solve most of your marketing woes. One of the easiest ways to do this is to stand out from the competition by making your content and brand messages exciting, fresh and relevant. Get our attention by sliding into our direct messages now 🤩😎!
References:
Arora, R. 2017, July 10. Three Lessons Entrepreneurs Can Learn From 'Spider-Man: Homecoming'. Inc.
AsiaOne. 2021, December 27. Spider-Man: No Way Home becomes first pandemic-era movie to smash $1.4 billion milestone globally.
