It Is All About Having The Best Message ✉️ To Get The Girl

It is time to identify 🧐 the tactics you will use to implement your strategy once you have a marketing strategy in place.

Tactics are the actions you take to implement your strategy. Think about these carefully so you can determine what response you are trying to generate from your target 🎯 audience.

Next, determine what message you need to give your target audience to motivate ✊ them to take the actions you want. Ask yourself, “Can I support the message with evidence?”, “Do I have testimonials, case studies, thank-you 🙏 let­ters or notes, or other support?”. Only then you can decide which tactics are most likely to give you the desired responses.

Here are 10 🖐🖐 tips on forming a message to generate the desired action from the prospect:

1️⃣ Apply the “So what?” test

After you write your copy, read it and ask whether it passes the “So what?” test 🧪. After reviewing your copy, if you think the target audience would just respond with ‘So what?’, then keep rewrit­ing ✍️ until they will respond with something like, “That is exactly what I am looking for. How do I get it?”. You should ask after each and every sentence when a copy is being critiqued 🤔 with a “So what?” as it is a technique that can assist in changing copy to be more powerful.

2️⃣ Use the key 🔑 copy drivers

Make sure your copy hits one of the key copy drivers as defined by direct marketing experts Bob Hacker and Axel Andersson: fear, greed, guilt, exclusivity, anger 😡, salvation, or flattery. Tear it up and start over if your copy is not dripping 💦 with one or more of these.

3️⃣ Try the drop-in-the-bucket technique

You have to show that the price you are asking for your product is a “drop in the bucket 🪣” compared to the value it delivers. Produce a product that you could charge 💵 ten times as much for. It becomes much easier to sell it hard if you have a product that is much more valuable than the price you are charging.

4️⃣ Know your audience

Understand your target market - their fears 😟, needs, concerns, beliefs, attitudes, and desires. One of the many ways to know and understand them is by getting in touch with the target group by inviting one or two to dinner 🍽 for an in-depth conversation. You can also call 15 to 40 of the target group by phone 📱 to get a multitude of testimonials and facts, and go to meetings or exhibitions where you can find them to get a first impression of their typi­cal characteristics.

5️⃣ Write like people talk 🗣

Use a conversational, natural 🌿 style. Speak in a language that is simple and easy to understand. Write the way your prospects talk, and write like the way you talk.

6️⃣ Be timely ⏰

Pay close attention 👀 to what is going on in the news that you can and should link to. Jump on a timely topic and link 🔗 to it in useful communication with present clients, in advertising for new clients and in seeking media publicity.

7️⃣ Lead with your strongest 💪 point

The most potent point is usually left in the last line whenever writings are being reviewed. Thus, simply move the point to the first ☝️ line, and you will get an instant improvement 👌!

8️⃣ Use the tremendous whack theory

You can try to employ Winston Churchill’s ‘tremendous whack 🔨’ theory, which says that do not try to be subtle or clever if you have an important point to make. Use a pile driver and hit 💢 the point once. Then, come back and hit it again. After that, hit it a third time - a tremendous whack.

9️⃣ Build credibility with your reader

The number-one key to persuasion is to communicate trust 🤝. If you do this well, you at least have a chance at engaging and persuading the reader. However, no amount of fancy ✨ copywrit­ing techniques will save you if you do not do this well.

🔟 Do not use an “obvious lead”

Write 📝 as if you were already engaged in a con­versation with the customer and are simply responding to their last statement, instead of writing your lead as if you just started talking to the customer.

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When you successfully create a marketing message, you will be able to motivate your target audience to take actions you want them to. By following these tips, you are one step closer to creating a marketing message that works! Hit us up if you need a hand 🤩😎.

Reference:

Bly, R. 2016, January 5. 10 Tips for Creating Marketing Messages that Work. Entrepreneur.