Live Life Like Emily in “Emily in Paris”
The second season of “Emily in Paris” will premiere on Netflix on December 22, 2021.
In the meantime, it is time to brush up on some French 🇫🇷! The trailer for the upcoming season, released on September 25 (Saturday), takes fans inside Emily Cooper’s (Lily Collins) glamorous 🌟 Saint-Tropez vacation with her friends, Mindy Chen (Ashley Park) and Camille (Camille Razat), as the trio - dressed to the nines - enjoy some time together at the poolside and live it up at a lavish party. To watch the trailer, click here 👉 https://youtu.be/a1ns9RFdVwE.
Season two ✌️ will bring the return of Emily, Mindy, and Camille, as well as Gabriel (Lucas Bravo), Sylvie (Philippine Leroy-Beaulieu), Antoine (William Abadie), Julien (Samuel Arnold), and Luc (Bruno Gouery). A new character, Alfie, portrayed by Lucien Laviscount, was also teased in a shot that showed him and Emily smiling 😊 at each other with the Eiffel Tower illuminated in the background. The wildly popular first season of “Emily in Paris” was watched 👀 by 58 million households in its first month, which made it the streaming platform’s top comedy of the year.
Let us dive into the 4 social media marketing lessons “Emily in Paris” has taught us:
1️⃣ The social media personality is crucial
One of the main takeaways from the “Emily in Paris'' series is that people take brand personality on social media 📱 seriously. Customers see brands as a person with opinions, emotions, and what they stand 💪 for. A survey by Adzooma found that 55.7% of people would unfollow a brand because of the way they spoke online.
A strong brand personality is an excellent 👍 way for a business to get noticed online. In fact, close to 60% of customers would buy from brands with strong personalities. A further 51% of customers have purchased 💰 from a brand because of the way they spoke online. Only almost a third (29.9%) have admitted they would not be swayed by either brand or personality.
It is necessary for brands to craft their personality carefully. A good starting point is to ask themselves why a brand exists. The answer to this question 🤨 should be beyond the brand’s product features. It should be a vision of a better world that the brand wants to take its customers to. The next step 👣 is to choose a personality that represents the brand. There are multiple ways brands could choose someone to represent their voice online.
2️⃣ Content strategy is important
We all know that to be successful in the social media world 🌎, you have to post content. Emily has shown us that having a content strategy in place helps guide the types of content that suit the audience 👥 of a particular platform. It is not simply about posting a lot of content; it is about choosing the right moments to share the right stories.
It is important to understand that people use social media to connect 🔗 with others and the outside world. Some may choose to engage with brands that sell products from a platform. However, more often than not, people only want to connect and to engage 🤝. That is why telling compelling and interesting stories that represent brands is important. Emily makes it very simple for brands to understand that a simple photo with a compelling caption could go a long way if they have the right person to represent them.
3️⃣ Instagram is powerful
Emily always captured “moments” that she thought were interesting 🤔. Before she knows it, she has her own stories that a lot of people want to follow. That is what brand personality (or influencers) could do for businesses. It is the ability to align brand stories 📖 to solutions that companies could offer, and Instagram could be a powerful tool for this purpose.
4️⃣ Social media ads versus engagement
It does not appear in the show that Emily uses Instagram ads. In reality, it is difficult 😥 for brands not to spend money on ads to get more views for their stories. It is a major challenge for the marketing team because the space is super crowded. It is also difficult to consistently produce engaging content day-in and day-out.
At the end of the day, businesses are under pressure to generate revenue in some forms. It is especially true to the companies that use a direct response marketing approach. Those companies measure 📏 results in the near term. When the marketing team spends time ⏰ and money on something, they have to show immediate returns in forms of the number of leads and ultimately sales.
It is important to note that businesses cannot buy ads all the time. As a rule of thumb, at least 70% of the posts should tell 🗣 brand stories. Those stories could be about the brand, the company, or their customers.
Believe it or not, “Emily in Paris” is more than just a fun, entertainment show on Netflix. By telling good brand stories with a clear marketing strategy in mind, it will result in brand success. Do you want your brand to succeed? Chat with us to achieve brand success 🤩😎!
References:
Chakuthip, A. 2020, November 5. Social media marketing lessons from Emily in Paris. Medium.
Gariano, F. 2021, September 26. New 'Emily in Paris' trailer will have you fantasizing about a French holiday. Today.
