Sharing is Caring
It is common to know that social media is a great place for marketing.
Most business strategies use social media to market their products and services. Hence, sharing on social media has become more important.
A sharing button 🔘 is a must-have in your site to make sharing easier and encouraging to your visitors. Sharing buttons are one of the best ways to get your content shared via social media such as Facebook and Instagram, email and other online channels.
There are several ways to optimise these buttons to increase your shares; thus, increasing traffic, engagement and total online presence. Here are 5 reasons why social sharing buttons are important:
1️⃣ Trusted recommendations
Social media connects people who value each other’s opinions. People who see content being shared by their friends, family or colleagues through social share buttons will think that it is something worth checking out 🤔.
2️⃣ Very easy to use
Simply clicking a button to share content is incredibly convenient, compared to having to copy the URL, logging in the social media account, pasting the URL on the status box and then clicking on the share button. In this age where people are bombarded with info, the little time ⏳ saved by a social share button is precious to keep the attention of visitors.
3️⃣ Social influence
There is a phenomenon where people get interested in things that a lot of other people are also interested in. When a visitor sees that the content has been shared many times, they will think that the content is worth reading and sharing.
4️⃣ Excellence in marketing
Website owners will know which social media platform contributes to the content’s popularity. With this, it allows them to play to their strengths and improve 👍 what is needed to be improved.
5️⃣ Improvement on Search Engine Optimisation (SEO)
Link building was always about social proofing. Your website’s traffic will increase 📈 by having social sharing buttons on your website as visitors find it easier to find your content, like it and share it on social media.
Let us know if you need assistance to boost your website’s traffic by messaging us. Not to worry, we got you covered 🤩😎!
Reference:
Kundu, S. 2014, March 2. Why Social Sharing Buttons Are So Important? Codeboxr.
