Superman Day 🦸♂️
What is that in the sky? Is it a Bird? Is it a Plane?
No, it is Superman 🦸♂️! The Man of Steel.
June 12 was officially declared 'Superman Day' by DC Comics to honour the Man of Steel, first ☝️ and greatest 💪 superhero. This day is mainly celebrated to cherish the memories of the Superman character. From somewhere in 1933 to the present, the character Superman has never failed to entertain the people.
Superman is a fictional superhero, but, have you ever realised that in our real life there is actually a Superman who lives near to us? Yes, that is our father 🧔🏻! Father's Day will be here faster than Superman can run across the globe 🌍!
The third Sunday of June is celebrated as Father’s Day in most parts of the world. Father’s Day is a celebration of fathers, honouring fatherhood, paternal bonds and the role fathers play in society. This day was first proposed in 1909 to complement Mother’s Day celebrations.
On this day children acknowledge and appreciate their fathers and father figures, who play an important role in their lives, be it emotionally, mentally or even financially 💵. On this day children understand the importance of the role of a father in one’s life. This day acknowledges the contribution of fathers to their own families and society at large. Children buy or make presents 🎁 for their father or father-like figure, write and draw 🖍️ cards, spend the day engaging in activities that can be enjoyed with one’s father.
Memorable dates are always big business for retailers. Well, retailing is about selling 🏷️ after all, so savvy retailers need to use this opportunity to attract shoppers who want to buy something special to show their dad that they care 💙. How then can you capitalise on it? Here are some tips to make the most of Father’s Day 👇
1️⃣ Start early
The secret 🤫 to promotional selling is timing. According to dotmailer, customers who shopped in early June for Father’s Day gifts spent on average 20% more on items than panic buyers bought in the week leading up to the big day. You need to be mindful and start the prep work early. Contact 📞 your customer database and let them know about your ideas and if you have any offers.
That said, there will still be a lot of customers who leave purchasing to the last minute, so keep the sales messages coming.
2️⃣ Get your timing ⏱️ right
According to the experts, 4-5 days before the date is the best time to target 🎯, so June 15 or 16 seems like the optimal time to get in touch with your customers.
3️⃣ Simplify your delivery 🚚 options
Make sure that your delivery options are as straightforward as possible and explain the details in simple, easily understood language. Do you offer next-day delivery, click 🖱️ & collect or other convenient services? Nobody wants to arrive at their dad’s house with an empty gift bag!
4️⃣ Get personal
Many of us do not have a clear idea 💡 for a present 🎁- we are looking for inspiration. With this in mind, you need to be creative in your approach - socks 🧦, a mug or sweets 🍬🍭 might make great filler presents, but golf clubs in his favourite colour, a personalised sports kit for his favourite team or customised jewellery is much more appealing 😍.
5️⃣ Think about types of dad
Think about the different types of dads out there - is he cool dad 😎, gadget dad 🥸, fun dad 🤪, sporty dad or fashion-conscious dad? When you think of the options, group your products together to make it easy for shoppers to shop with that in mind. Highlight these groups on your site or if you are promoting the images on Facebook - when we know who our dad is then we want to buy 🛍️ products to suit his style.
6️⃣ Use social media
Run a competition to tweet a selfie 📸 with your dad in his new sweater / bag 💼/ jacket and be in with a chance of winning follow up money off vouchers. Give your brand added personality by including some pictures 🖼️ of the dads in your office on your social media channels. Highlight what products the dads would like to receive as gifts.
7️⃣ Think mobile 📱
As most of us check our phones when we are at lunch 🍱, on public transport 🚕 or anywhere on the go, make sure that you optimise your mobile site to make the customer experience better and to maximise opportunities to sell.
Remember, if you are in a market that sells ‘dad-friendly’ products then this is a celebration 🎉 for you too. Talk to us now to make the most of the festivities for your brand 🤩😎!
References:
Sownder Kumar, Jun 3, 2021, Important Days in June, Superman Day
Hindustan Times, Delhi, Jun 21, 2020, Happy Father’s Day 2020
Grainne M., Effective Marketing for Father’s Day