There Is A New Green Drink Trending Now, And It Is Not A Vegetable 🥬 Juice or Green Tea 🍵
You might have heard about the latest wellness trend if you have a TikTok account or a teenager.
Chlorophyll - a few drops 💦 added to water is supposed to treat acne - giving that glowing ✨ smooth skin, prevent cancer, detoxify the body, and boost energy levels. Wow! That is a lot of power for a dropperful of green liquid.
What is this 🧐?
Chlorophyll is a green pigment found in plants 🪴. It is what gives spinach, kale, wheatgrass, spirulina, and parsley their green hue. If you took chemistry 🧪 back in secondary school, you may remember learning about chlorophyll as part of photosynthesis. It is the chlorophyll in plant cells that uses sunlight to make food from carbon dioxide and water, and generates oxygen as a byproduct.
The kind of chlorophyll supplement we are discussing is not squeezed from plant leaves. Chlorophyll does not dissolve in water, so supplements are actually made from chlorophyllin - a semi-synthetic chemical mixture of sodium copper salts that are extracted from chlorophyll. Chlorophyllin is available topically, and as ingestible tablets, soft gels 💊, and liquid.
It is the last format that has found fame on social media. The tincture bottles come with a medicine dropper, which allows the green liquid to aesthetically swirl into water. Perfect for magical TikTok visuals as seen here 👉 https://youtu.be/U3l-w40ti4Q.
Imagine this, you are in a strategy meeting thinking 🤨 back on last year’s near-wins: all those customers you could have signed, all the partnerships you almost landed, and all the potential employees who pursued other opportunities. These near-wins likely leave a lasting impression on you. The problem is that all these almost customers, partners, or employees have most probably forgotten about you. Now is the time to win them back with these 3 ways to make your content marketing “glow” 👇
1️⃣ Revamp the average "just following up" sales email
The standard "just following up" sales email 📧 is ineffective, and it does not take advantage of the great content your marketing team is producing. Try sending something valuable in your next follow-up instead of forcing your prospective clients or partners to read through bland emails that do not serve them or advance your relationship 🤝 meaningfully.
2️⃣ Reach out to get a quote for an article
People love to be quoted, and if you are selling to and developing relationships with knowledgeable 🧠, insightful company leaders, you will want to quote them anyway. Quoting experts and industry insiders indicates that you view them as valuable sources of information. Furthermore, it expands your distribution potential when the sources you have quoted share the content with their networks.
3️⃣ Share valuable piece of content using social media platforms’ Direct Messages (DMs)
Beyond creating gated content that is actually worth the download, marketers are tasked with finding creative 💡 ways to get said content in front of the right audience. Use this type of content as a way to reconnect with qualified followers on social media.
Staying on top of minds is a difficult task for marketers. However, it is made much easier through the effective use of great content, smart distribution tactics, and also on research on something that may have the potential to be trending in the future. Hit us up if you need some help with “glowing” up your content marketing 🤩😎.
References:
Raymond, K. 2016, February 16. 3 Ways to Make Your Content Marketing Shine. Entrepreneur.
Rosenbloom, C. 2021, April 29. TikTokers are drinking liquid chlorophyll; Experts debunk this wellness craze. The Washington Post.
