Think Of All The Wonders We Can Do 🦸

March 8th is celebrated as International Women’s Day around the world 🌍. It is a day that honours the achievements of women 👧👩🧑👩‍🦱 and enlightens everyone about creating a gender-equal society.

Fueled ⛽ by an ongoing mission to empower women around the world, this year’s campaign theme #ChooseToChallenge - a challenged world is an alert world. Individually, we are all responsible for our own thoughts and actions - all day, every day.

What does Women’s Day hold for Brands?

International Women’s Day strives to spread awareness about women empowerment 💪, women’s rights, and gender ♀♂ equality. As the day has gained importance, businesses worldwide have recognised it and have aligned their marketing calendar 📅 to do something special for them. Besides the amazing fact that 85% of the women are loyal to their favourite brands, you must also know that 70-80% of purchase decisions are made by women. 

It may seem that using Women’s Day to sell products is unethical. So let’s find a balance ⚖️. Here are 3 marketing ideas 💡💡💡 for International Women’s Day which are designed to benefit everyone.

1️⃣ Highlight The Women Behind Your Products

Highlight the women using your products and working for your organisation. Perhaps you can also promote products from female designers or ones that highlight a female specific issue? Perhaps it is a shirt 👚 with a powerful message 💬 or a product range made by females? Make sure you are clear that the promotion will end on x date to create a sense of FOMO and a clear call to action (CTA). 

A note on this, the vast majority of men support women’s day and what it stands for. Do not exclude them from your marketing campaigns. This is not an “us V them” situation. Storytelling is huge right now so tell the stories of the females behind your brand. Make sure you get the word out with a targeted email 📧, PR campaign and social media updates.

2️⃣ Care About Issues That Affect Women

Brands of all sizes can care about issues that affect women without a huge budget spend. Examples may include 👇
🌸 Lobbying government for free sanitary products
🌸 Making a stand on the lack of women in power
🌸 Campaigning for better education for girls around the world 🌍
🌸 Joining forces with local women’s shelters to raise awareness
🌸 Raising awareness for key 🔑 issues like literacy, violence against women or gender discrimination
🌸 Standing against human trafficking and modern day slavery

You can show you care 💖 with a company video, blog post or social media update. If you are aligning your brand with a charity then do not forget them after Women’s Day. Bonus points for following up on this later in the year when you have achieved your goal 🥅.

3️⃣ Give A Gift 🎁

There are plenty of ways to acknowledge and reward shoppers that will still increase your ROI. Here are some ideas 👇
🌸 Create a discount 🏷️ code for Women’s Day
A discount code can be applied to consumer shopping carts 🛒 for the week of Women’s Day. Or better still, just the day to create FOMO
🌸 Give a free trial for Women’s Day
Promoting a new product or service? Offer it free for a limited time ⏰ only. Be sure to package your offer to be exciting and fun for Women’s Day shoppers.
🌸 Create a fun offline vibe
If your business is offline then create a fun vibe with flowers 🌺🌸🌼, balloons 🎈, cake 🍰 or treats. Bonus points for creating a photo booth corner and a hashtag #️⃣ that you can monitor later.

We hope you enjoyed reading these 3 marketing ideas for International Women’s Day. Share your views with us by dropping comment below 👇👇👇.

References:
Indrajeet Deshpande, Feb 25 2020, 5 Best Women's Day Campaign Ideas to Try in 2020
Charlisays, March 4, 2020, 3 Marketing Ideas For International Women’s Day