‘Tis The Season To Be Jolly
Christmas 🎄 is a season of giving, kindness, and of course, marketing.
Christmas marketing campaigns have become very popular and common. In fact, the holiday season would not be complete without advertisements on television 📺 and social media platforms. This is mainly because brands have learned to use this festive season to their advantage over the years.
This is the time when brands invest their time and money 💰 into designing the best marketing campaigns to boost their sales. However, while there are countless Christmas marketing campaigns that you can use, the main question is which one will be best for you?
Here are 5 top-performing Christmas marketing campaign ideas that can double your sales:
1️⃣ Get maximum reach with a multi-network giveaway
Social media is one of the most effective ways to boost 📈 your Christmas marketing campaign sales. You can start with Facebook, which is one of the most popular social media platforms. Facebook still dominates the social media landscape with 2.1 billion active users.
You can also leverage social media platforms like YouTube and Instagram. YouTube has 1.5 billion active users, whereas Instagram 📱 has 800 million active users. This clearly indicates the potential these social media platforms carry.
All you need to do is run a simple social media giveaway on all of your social media profiles. You can also expand your brand's reach and increase awareness 👀 through social media giveaways.
However, ensure that the prize 🎁 is relevant to your brand and is useful to your prospects. This will increase the chances of participation among your social media followers. Also, make sure to mention the rules of social media giveaways in very clear and simple language. This will encourage your target audience 👥 to participate in your social media giveaway.
2️⃣ Generate leads with email marketing
Even though social media rules the marketing world 🌎, email marketing is still one of the most cost-effective ways to generate leads. It can also help you strengthen your relationships 🤝 with your prospects and customers.
The holiday season is the right time to let your prospects know about special ✨ Christmas campaign offers and discounts. You can also launch a new product or service and update your prospects about it. This sort of email 📧 helps raise awareness about your brand and its offers during the holiday season.
When done correctly ✅, this type of Christmas marketing campaign can double your Christmas sales. However, it might be very taxing to send emails manually. Thus, to make the most of this tactic, it is better to automate your email marketing.
When compared to non-automated emails, automated emails generate 320% more revenue according to the previously-cited Campaign Monitor report. This will help you target 🎯 the right people at the right times. It also allows you to send personalised emails to a target audience that shares similar interests. Personalisation ensures the emails are more relevant to the audience, resulting in higher click rates.
3️⃣ Find new followers with a referral program
Referral programs are also an effective tactic to gain new followers and potential customers. 14.05% of customers who visit a referral page take an action, according to Referral Saasquatch. Hence, make sure to design ✍️ an engaging and interesting referral program and double your sales via this Christmas marketing campaign. However, ensure that you give rewards to referral customers on their first purchase and that you reward referrers.
4️⃣ Increase Christmas sales with coupons and discounts codes
An increase in engagement rate, social media followers, and/or quality leads are all vital ❗️ marketing goals. However, the most important goal for any sort of brand is to double their Christmas sales, and what works better than Christmas campaign coupons and discount codes?
When done correctly, existing and potential customers will love 😍 Christmas campaign discount codes and coupons. This Christmas marketing campaign can successfully generate huge revenue.
In fact, customers with Christmas campaign coupons and discount codes generally end up spending 24% more than other customers. To encourage more sales, you can also provide free shipping 🚛 to your customers. Offer coupons when prospects sign up or when they sign up for your newsletter. There is no one rule on how to use coupons.
5️⃣ Customise your christmas gift packaging
To double your Christmas sales, you can also customise the packaging of Christmas gifts. It will give your brand a more festive 🎊 feel, resulting in a lot of excitement and Christmas spirit among your customers. You need to consider the holiday season as an opportunity to WOW 😮 your prospects and customers.
Do not think of packaging as just wrapping material around your product. To beat the competition, you might customise the packaging and ensure that it is an experience for your customers. Make sure to show your customers that you care ❤️ for them. However, the design and packaging should still resemble your brand’s aesthetic and style.
Christmas is just around the corner, so remember to implement effective Christmas marketing campaign ideas. Also, these tips can help you design an effective Christmas campaign. It is never too late. Do you know any other effective tips for a successful Christmas marketing campaign? If so, share them in the comments below 👇👇👇😎.
Reference:
Barker, S. 2021, November 9. 9 Christmas Marketing Campaigns That Can Double Your Sales.
