Welcome Home, Cristiano Ronaldo!
Manchester United have confirmed they have reached an agreement to re-sign ✍️ Cristiano Ronaldo from Juventus.
United have agreed to pay 💰 £12.8m for the 36-year-old, with the deal subject to personal terms, a visa, and a medical. Ronaldo scored 118 goals 🥅 in 292 games in his first spell at Old Trafford before leaving for Real Madrid in 2009.
United's announcement 📣 came after a dramatic 24 hours. Neighbours Manchester City had looked to be one of the favourites to land the forward, and some reports suggested personal terms had already been agreed 🤝 between the two.
However, Ronaldo has opted to return to United 🔴, where he spent six years and won three Premier League titles, one Champions League, two League Cups, and one FA Cup - as well as the FIFA Club World Cup 🏆 and Community Shield - under Sir Alex Ferguson.
It is essential that your marketing is creative and unique while yielding the right results as a business. Cristiano Ronaldo can teach us a great deal about proper marketing as one of the world’s greatest football ⚽️ players. He has an exceptional track record of performing to the highest of standards whilst boasting an extremely impressive goals-to-games ratio.
Here are 3 marketing tips you can learn from this former World and European Player of the Year to enhance your marketing efforts:
1️⃣ Learn from your mistakes
Despite being one of the world’s 🌎 highest paid football players with a strong track record of success, this does not mean that Ronaldo has not experienced the odd failure along the way. That being said, for every mistake he has made in a game, he has spent hours and hours practising to ensure it does not repeat, continually persevering for excellence 🌟.
As a business, it is important to accept ✅ that failures will arise along the way. This should not knock your confidence. Instead, it should inspire you to identify 🔍 where you went wrong and ensure that it does not happen again. This will enable you to excel in the face of adversity.
2️⃣ Earn your popularity
Ronaldo’s Facebook page is one of the most popular pages across the social network 💻, making him one of the most popular individuals with more than 100 million followers. Part of his appeal is not only his youth but also his determination 💪, drive, passion, and courage. He regularly talks about embracing risk and making bold choices that drive him further, and he has absolute confidence in his abilities.
Your beliefs influence and shape your behaviour, which consequently impact on your performance. If you have true faith in your business and your brand and are able to inspire others around you to have that same enthusiasm 😆 for your brand, then more and more people will come to love your brand with passion.
3️⃣ Utilise social media
As previously mentioned, Cristiano Ronaldo has a massive Facebook following 👥 but also has a huge presence on Twitter and Instagram, where he regularly engages with his followers and provides them with rich content related to many areas including sport, leisure, and his family. Through social media, he has built 🧱 an empire that generates buzz, improves PR, and keeps his fans hanging on to his every word.
Though your business may not be as familiar or well-known as Cristiano Ronaldo, this does not mean that you cannot utilise social media to attract 🧲 a wider fan base and keep your followers well informed. Using social media effectively enables you to promote your goods or services and form long-lasting relationships with your customers.
When you follow these 3 marketing tips, you will be able to enhance your marketing efforts just like this internationally acclaimed football star! Are you intrigued to learn more? Just hit that follow button 🤩😎.
References:
Chamat, R. 2016, April 29. 3 Marketing Tips from Cristiano Ronaldo.
Stone, S. 2021, August 27. Cristiano Ronaldo: Man Utd 'reach agreement' to re-sign Juventus forward. BBC.
