Communication and Stakeholder Engagement

 

Rationale

Effective communication and stakeholder engagement are crucial skills for any organization to succeed in today's fast-paced business world. Whether you're trying to engage customers, investors, or employees, effective communication is essential for building trust and credibility.

This training program focuses on the key concepts and skills required to create and execute successful communication and stakeholder engagement plans. It covers a range of topics, including stakeholder analysis, message development, media relations, crisis communication, and social media strategy. By the end of this training program, participants will have the skills and knowledge necessary to communicate with stakeholders in a way that builds trust, strengthens relationships, and achieves organizational goals. This program is also HRD Corp claimable, making it a valuable investment in the professional development of employees and the growth of the organization.

 

Who are we looking for?

Trainee / participant characteristics and targeted industries:

Participants are encouraged to apply whatever practical and job experiences they have gained to group and class discussions. This course is highly interactive and uses diverse teaching methods (lectures, readings, cases, role-plays, group work, pair discussions, and videos) to accommodate different learning styles.

The training program targets professionals who either work with or are interested in how companies can create a great communication and stakeholder engagement culture. No specific prior knowledge is required.

It applies to all levels of stakeholders and a wide range of organisations and sectors that have responsibility for ensuring that communication and stakeholder engagement are possible in every business activity.

 
 

By the end of the training programme, a participant / trainee should be able to:

Module 1: Communication Skills

  • Practice skills for self-expression and for putting your ideas across well

  • Demonstrate techniques for persuasion

  • Improving your facility to send and to interpret crucial communication signals

Module 2: Influence Others to Act

  • Examine and Describe Your Influencing Tendencies

  • Demonstrate How to Use Strategies for Getting Action from Employees, Peers, and Customers

Module 3: Build Alliances to Get the Job Done and Manage Objections

  • List Desired Attributes of People with Whom You Can Build Productive Alliances to Get Things Done

  • Create and Complete an Attributes Chart

  • Explain and Demonstrate the Principle of Reciprocity

  • Identify barriers in handling customer issues