Develop an Advertising Campaign

 

Rationale

Looking to enhance your advertising skills and create successful campaigns that capture your target audience's attention? Our HRDCorp Claimable Develop An Advertising Campaign Training program in Malaysia is designed to assist you in accomplishing this goal. You'll learn how to develop effective advertising campaigns from start to finish, including researching and defining target audiences, setting campaign objectives, creating a compelling message, and managing budgets.

Our expert trainers will guide you through the latest advertising trends and techniques, including digital advertising and social media marketing, to help you reach your goals. With our comprehensive training, you'll be able to create advertising campaigns that generate meaningful engagement and drive sales for your business. Join us and elevate your advertising skills to the next level!

 

Who Should Attend?

Trainee / participant characteristics and targeted industries:

Marketing professionals

  • Marketing professionals seeking to expand their knowledge and skills in developing effective advertising campaigns.

  • Professionals who want to stay up-to-date with the latest advertising trends, techniques, and tools.

  • Marketers who want to learn how to create advertising campaigns that resonate with their target audience and drive results.

  • Individuals who want to enhance their employability in the marketing industry by mastering advertising campaign development.

Small business owners

  • Small business owners looking to increase their brand awareness and attract more customers through advertising.

  • Business owners who want to learn how to create advertising campaigns that deliver a return on investment.

  • Entrepreneurs who want to leverage advertising to establish their brand in a competitive marketplace.

  • Small business owners who want to learn how to create advertising campaigns on a limited budget.

Entrepreneurs and startups

  • Entrepreneurs and startups who want to learn how to create compelling advertising campaigns to promote their products or services.

  • Startups looking to establish their brand identity and increase their visibility through advertising.

  • Entrepreneurs who want to learn how to effectively use advertising to generate leads and grow their business.

  • Individuals looking to start their own advertising agency or consulting firm.

Creative professionals

  • Creative professionals looking to expand their skillset and learn how to develop advertising concepts.

  • Professionals in the advertising, design, or creative industries seeking to enhance their knowledge of advertising campaign development.

  • Individuals who want to transition into a career in advertising campaign development.

Freelancers

  • Freelancers who want to enhance their knowledge and offer advertising services to clients.

  • Individuals who want to start a freelance business in advertising campaign development.

  • Freelancers in the marketing or creative industries seeking to expand their skillset and offer additional services to clients.

 
 

By the end of the training programme, a participant / trainee should be able to:

  1. Define campaign objectives

  • Clarify advertiser’s purpose and objectives from the advertising brief and use these to set objectives for the advertising campaign

  • State campaign objectives in measurable terms and identify nature and extent of what advertising is to accomplish

  • Ensure campaign objectives are feasible, given constraints of time, budget, product and market factors

  • Ensure campaign objectives take into consideration factors which may affect consumer responses

  • Ensure campaign objectives meet legal and ethical requirements

  1. Prepare advertising budget

    • Assess and specify research resource requirements for the advertising campaign

    • Assess and specify resource requirements for range of media options, creative and production services

    • Justify resources allocated to each component of advertising campaign and ensure they are sufficient, in relative terms, to achieve campaign objectives

    • Ensure overall budget meets requirements of the advertising brief

  2. Develop schedule for proposed advertising activities

    • Confirm campaign length and timing from the advertising brief

    • Identify service providers with required expertise and negotiate their costs and availability

    • Base the choice of service providers on merit and value for money and ensure selection meets legal and ethical requirements

    • Ensure time allowed in schedule to meet creative, media and production requirements is sufficient to achieve advertising objectives

    • Include milestones for monitoring progress and expenditure against budget, and for evaluating campaign effectiveness in the schedule