Manage the Marketing Process

 

Rationale

Are you ready to take your marketing skills to the next level and effectively manage the marketing process from start to finish? Our HRDCorp Claimable Manage the Marketing Process Training program in Malaysia is designed to assist you in accomplishing this goal. With our comprehensive courses, you'll learn how to manage the marketing process by researching and defining your target audience, developing effective marketing strategies, and implementing marketing plans that deliver measurable results.

Our expert trainers will guide you through the latest marketing trends and techniques, including digital marketing, content marketing, and social media marketing, to help you succeed in today's fast-paced business environment. With our training, you'll be equipped with the knowledge and skills needed to create successful marketing campaigns and build your brand's online presence. Join us and take the first step towards managing the marketing process like a pro!

 

Who are we looking for?

Trainee / participant characteristics and targeted industries:

  • It applies to senior personnel who are responsible for managing the overall marketing process of an organisation, and for managing marketing personnel. Typically they manage a portfolio of products or services across the organisation, rather than a single product or a few products.

  • Company owners, employers, and employees of Small and Medium Enterprises [SMEs] from the following:

    • HRDF registered SME Employers / company owners.

    • Non-HRDF registered SME Employers / company owners.

    • SME Employees from HRDF registered SME Companies.

    • SME Employees from Non-HRDF registered SME Companies.

 
 

By the end of the training programme, a participant / trainee should be able to:

  1. Manage marketing performance.

    • Manage marketing effort to ensure it is directed towards areas of greatest potential for the organisation

    • Manage integration of marketing, promotional and sales activities in accordance with strategic marketing objectives

    • Monitor product, distribution, pricing and marketing communication policies according to market movements, marketing plan objectives and organisational requirements

    • Use marketing metrics to monitor overall marketing progress against performance targets, ensuring activity, quality, cost, and time requirements are met.

  2. Manage marketing personnel.

    • Communicate strategic marketing objectives across the organisation in ways suited to levels of knowledge, experience and specific needs of personnel.

    • Identify and agree roles, responsibilities and accountabilities of staff and contractors involved in all elements of marketing effort.

    • Develop communication strategy to ensure personnel responsible for each element in the marketing mix work together to meet organisation’s marketing objectives.

    • Provide mentoring, coaching and feedback to support individuals and teams to achieve agreed objectives and use resources to required standard.

    • Identify individual and team performance, and instigate corrective action promptly to safeguard marketing outcomes.

  3. Evaluate and improve strategic marketing performance.

    • Analyse marketing outcomes, review strategic objectives and marketing metrics, and revise if required

    • Analyse successes and performance gaps considering cause and effect, and use this to improve strategic performance

    • Analyse over-performance against targets for trends and set new targets

    • Analyse changes in market phenomena, and identify and document their impact on strategic marketing objectives

    • Document review of marketing performance against key performance indicators in accordance with organisational requirements.