Mastering Lazada

(2-day)

 

 

The "Mastering Lazada" training programme is designed to empower participants with the essential skills and knowledge to excel in the highly competitive world of e-commerce, with a particular focus on the Lazada platform in Malaysia. The rapid growth of the digital economy and the increasing popularity of online shopping have created significant opportunities for businesses and individuals. This training aims to equip participants with the tools and strategies needed to effectively leverage Lazada as a sales channel, enhance their online presence, and drive business growth.

 

By attending this training, participants will gain a comprehensive understanding of Lazada's ecosystem, learn how to optimize product listings, leverage marketing tools, manage customer interactions, and stay updated with the latest e-commerce trends. With the knowledge gained from this programme, participants will be better equipped to navigate the challenges of e-commerce and capitalize on the vast potential Lazada offers, ultimately achieving e-commerce excellence in the dynamic Malaysian market.

 

Who are we looking for?

Trainee / participant characteristics and targeted industries:

  • Team leaders, supervisors, managers, executives and cross-functional team members and also tailored for individuals and businesses that are already active on the Lazada platform or intend to establish an e-commerce presence on Lazada in Malaysia.

  • Retailers and Manufacturers: Retailers and manufacturers are looking to diversify their sales channels and explore the benefits of selling directly on Lazada.

  • Entrepreneurs and Business Owners: Business owners seeking to expand their market reach and increase sales through e-commerce, specifically on Lazada

  • Marketing and Sales Professionals: Marketing managers, executives, and sales professionals are responsible for driving e-commerce strategies and sales on Lazada.

  • E-commerce Enthusiasts: Individuals interested in starting their own e-commerce venture and choosing Lazada as their platform

 
 

By the end of the training programme, a participant / trainee should be able to:

  • Explain the fundamentals of e-commerce and the role of Lazada in the Malaysian market.

  • Identify the key features and components of the Lazada platform.

  • Describe various e-commerce strategies and their relevance to Lazada.

  • Interpret Lazada's seller guidelines and policies to ensure compliance and avoid penalties.

  • Analyse the target audience and apply market insights to optimize product listings.

  • Compare different marketing tools available on Lazada and their respective applications.

  • Demonstrate the ability to create compelling and optimized product listings on Lazada.

  • Utilize Lazada's marketing tools effectively to promote products and drive sales.

  • Implement customer service best practices to enhance buyer satisfaction.

  • Evaluate the performance of product listings and marketing efforts on Lazada using analytics.

  • Assess the impact of customer reviews and ratings on product visibility and sales.

  • Identify potential challenges and risks in e-commerce operations on Lazada and devise mitigation strategies.

  • Formulate a comprehensive e-commerce strategy for Lazada, considering market trends and competitor analysis.

  • Critically review and refine existing e-commerce practices to improve performance on Lazada.

 
 

Course Content/Outline

Module 1: Introduction to E-Commerce and Lazada in Malaysia

In this module, participants will be introduced to the fundamentals of e-commerce and its significance in the Malaysian market. They will understand the key drivers behind the e-commerce boom in the country and gain insights into Lazada's role as a leading e-commerce platform. This module sets the foundation for the training and helps participants understand the context and potential of e-commerce on Lazada.

Module 2: Understanding Lazada's Ecosystem and Features

Participants will dive deeper into the Lazada platform, exploring its seller ecosystem, account types, and seller centre functionalities. They will gain a comprehensive understanding of Lazada's product categorization, marketing tools, shipping options, and order fulfilment process. By the end of this module, participants will be familiar with the essential features that sellers can leverage to operate successfully on Lazada.

Module 3: Optimising Product Listings for Maximum Visibility

This module focuses on the art of creating product listings that attract and engage potential buyers. Participants will learn how to craft compelling product titles, write persuasive product descriptions, and optimise listing attributes for improved search visibility. Emphasis will be placed on using high-quality images and videos to enhance product presentation and boost conversion rates.

Module 4: Leveraging Lazada's Marketing Tools and Campaigns

In this module, participants will explore Lazada's marketing tools and campaigns to drive product visibility and sales. They will learn how to create and manage sponsored ads, participate in Lazada's promotional campaigns and utilize various marketing tools provided by Lazada. Participants will understand the importance of strategic marketing to increase product exposure and attract a larger customer base.

Module 5: Providing Exceptional Customer Service on Lazada

Customer service is a critical aspect of e-commerce's success. Participants will discover the best practises for managing customer inquiries and methods to increase customer satisfaction on Lazada's platform. They will learn how to build positive relationships with customers, address their concerns promptly, and maintain a high level of customer satisfaction.

Module 6: Analysing Performance and Making Data-Driven Decisions

This module emphasises the importance of data analysis for e-commerce success. Participants will learn how to interpret Lazada's analytics and performance metrics, such as sales reports, traffic data, and customer behaviour. They will use this information to make data-driven decisions, identify areas for improvement, and optimise their e-commerce strategies.

Module 7: Crafting an Effective E-Commerce Strategy for Lazada

Participants will be guided through the process of formulating a comprehensive e-commerce strategy specifically tailored for Lazada. They will learn to set clear objectives, understand their target audience, and identify competitive advantages. By the end of this module, participants will be equipped with a well-defined strategy to drive success on Lazada.

Module 8: Best Practises and Tips for Sustained Success on Lazada

In the final module, participants will gain valuable insights from successful Lazada stores and e-commerce stores. They will learn industry best practises, tips, and tricks to sustain and continuously improve their performance on the Lazada platform. This module serves as the culmination of the training, providing participants with actionable takeaways for long-term success.