Operations and Marketing Management

 

Rationale

Operations and marketing management is a vital function of any successful marketing organization, encompassing people, procedures, and technology that enable marketing to operate at scale while maintaining quality and consistency. This training program is HRDCorp claimable and focuses on end-to-end marketing optimization, covering planning, quality management, performance management, and supply chain analysis.

By equipping you with the skills and knowledge to effectively support the marketing strategy with metrics, infrastructure, business processes, best practices, budgeting, and reporting, you will learn to boost productivity and produce results that are HRDCorp claimable. This training program is essential for anyone looking to understand and appreciate the critical role of operations and marketing management functions in any organization.

 

Who are we looking for?

Trainee / participant characteristics and targeted industries:

  • Aims to train professionals capable of entering the world of companies, both private and public, as well as in the field of business consulting and we emphasis on managerial processes for effective management in industrial and service organisations.

  • Company owners, employers, and employees of Small and Medium Enterprises [SMEs] from the following:

    • HRDF registered SME Employers / company owners.

    • Non-HRDF registered SME Employers / company owners.

    • SME Employees from HRDF registered SME Companies.

    • SME Employees from Non-HRDF registered SME Companies.

 
 

By the end of the training programme, a participant / trainee should be able to:

  1. Operations Management

    • Strategy, product and capacity

    • Sustainable operations and supply chain management strategy

    • Product design

    • Strategic capacity management

    • Manufacturing processes

    • Process design and analysis

    • Six Sigma Quality

    • Supply Chain Processes

    • Logistics, distribution and transportation

    • Global sourcing and procurement

    • Supply and demand planning and control

    • Sales and operations planning

    • Inventory management

    • Material Requirement Planning (MRP)

  2. Marketing Management

    • Creating Customer Value and Engagement

    • Laboratory - Creating Customer Value and Engagement

    • Company and Marketing Strategy, Partnering to Build Customer Engagement, Value, and Relationships

    • Understanding Consumer and Business Buyer Behavior