Plan Market Research

 

Rationale

Effective market research is essential for any successful marketing strategy. Our HRDCorp Claimable Plan Market Research Training Program equips you with the skills and knowledge necessary to plan and execute market research that helps you understand consumer expectations and how they view your company.

With our comprehensive course, you will learn how to identify market research needs, define market research objectives, select appropriate data gathering approaches, and develop a market research plan that minimizes risks and maximizes your marketing efforts. Best of all, our training is HRDCorp claimable, allowing you to get up to 100% of your course fees reimbursed. Join our program and learn how to conduct market research that will help you make informed business decisions and stay ahead of the competition.

 

Who are we looking for?

Trainee / participant characteristics and targeted industries:

  • It applies to individuals in a non-market research organisation who conduct market research planning at a managerial level.

  • Company owners, employers, and employees of Small and Medium Enterprises [SMEs] from the following:

    • HRDF registered SME Employers / company owners.

    • Non-HRDF registered SME Employers / company owners.

    • SME Employees from HRDF registered SME Companies.

    • SME Employees from Non-HRDF registered SME Companies.

 
 

By the end of the training programme, a participant / trainee should be able to:

  1. Identify market research needs

    • Communicate role of market research in enterprise operations to relevant personnel

    • Identify contribution of market research to enterprise activity

    • Analyse enterprise planning and performance documentation to determine research needs

    • Consult relevant personnel to determine research needs

    • Develop statement of market research needs

  2. Define market research objectives

    • Draft research objectives

    • Undertake preliminary project scoping

    • Consult with relevant personnel on draft research objectives to ensure relevant and useful information is gathered

    • Review and finalise draft objectives in light of scoping parameters

  3. Define data gathering approaches

    • Identify types of data required to inform objectives

    • Determine combinations of types of data to best inform objectives

    • Identify and evaluate suitable data gathering methods

    • Identify data sources

    • Quantify required data

    • Identify and evaluate suitable data processing methods

    • Make decisions on data types, combinations, gathering methods, sources, quantities and processing methods

  4. Develop market research plan

    • Estimate resources and timelines required for market research project.

    • Determine feasibility of market research project.

    • Prepare market research plan for approval.

    • Obtain approval to implement plan from appropriate personnel as required