Social Media Marketing
Rationale
Are you prepared to improve your social media marketing abilities given how quickly social media has accelerated businesses? If you're looking to step up your social media game, our HRDCorp Claimable Social Media Training programme in Malaysia is what you need.
Social media marketing is a dynamic powerhouse, leveraging platforms to elevate brands, boost sales, and drive website traffic. In today's digital age, social media serves as the bustling nexus where connections are forged, information is shared, and interactions abound.
Beyond platforms like Facebook, Instagram, Twitter, and LinkedIn, emerging platforms like TikTok have emerged as potent forces in the social media marketing landscape. In an era marked by fleeting attention spans and fierce competition, embracing the potential of TikTok Ads Manager and Xiaohongshu isn't just advantageous—it's essential for staying ahead in this ever-evolving arena.
TikTok Ads Manager offers businesses a swift connection to their target audience, yielding tangible outcomes. Meanwhile, Xiaohongshu stands out with its adaptable features and grounding in reality, facilitating authentic marketing campaigns that resonate deeply with audiences, driving higher conversion rates.
This training programme harnesses the power of these emerging platforms, capitalising on TikTok's expansive user base and intuitive interface, as well as Xiaohongshu's prowess in brand magnification and conversion driving. Join us as we navigate the exciting frontier of social media marketing, where innovation meets impact and authenticity reigns supreme
Who Should Attend?
Trainee / participant characteristics and targeted industries:
Companies Involved in the HRDCorp Scheme
HRDF registered SME employers or company owners who want to upskill their employees and claim training subsidies through the HRDcorp scheme
Non-HRDF registered SME employers or company owners who want to provide their employees with comprehensive digital marketing training without incurring high costs
SME employees from HRDF registered SME companies who want to improve their digital marketing skills and knowledge to enhance their career prospects and contribute to their organization's growth
SME employees from non-HRDF registered SME companies who want to receive quality digital marketing training to enhance their professional development and contribute to their company's success
Small business owners
Learn how to effectively use social media to promote your products or services and connect with your target audience. Increase your online presence and drive sales with our HRDCorp claimable social media training program.
Marketing professionals
Stay up-to-date with the latest social media marketing trends, tools, and techniques. With our HRDCorp Claimable Social Media Training program in Malaysia, you can improve your skills and knowledge to better serve your clients and grow your business.
Entrepreneurs and startups
Build a strong social media presence and attract customers with our HRDCorp Claimable Social Media Training program. Learn how to create effective social media strategies and tactics to achieve your business goals and succeed in the competitive digital marketplace.
Professionals looking to upskill
Expand your skillset and increase your employability by learning essential social media marketing skills. Our HRDCorp Claimable Social Media Training program provides you with the latest knowledge and techniques to excel in the digital marketing industry.
Freelancers and creatives
Leverage social media to showcase your portfolio and attract potential clients. Learn how to effectively market yourself and your skills on social media with our HRDCorp Claimable Social Media Training program in Malaysia.
By the end of the training programme, a participant / trainee should be able to:
Understand the Role of Social Media Marketing: Learn how social media marketing serves as a powerful tool to elevate brands, boost sales, and drive website traffic in the digital age.
Explore Emerging Platforms: Gain insights into the significance of emerging social media platforms such as TikTok and Xiaohongshu in the current marketing landscape.
Master TikTok Ads Manager: Learn to effectively use TikTok Ads Manager to swiftly connect with target audiences and achieve tangible marketing outcomes.
Leverage Xiaohongshu for Authentic Marketing: Understand the unique features of Xiaohongshu that facilitate authentic marketing campaigns, leading to higher conversion rates.
Implement Innovative Social Media Strategies: Develop and implement innovative social media marketing strategies that combine the strengths of TikTok and Xiaohongshu to maximise brand impact and authenticity.
Course Content/Outline
Module 1: Social Media Marketing Foundations
Participants will explore the fundamental principles of social media marketing and its transformative impact on modern marketing strategies. They will gain insights into the role of social media in brand building, customer engagement, and driving business growth.
Key Activities
Impact Discussion: Engage in a group discussion about the transformative role of social media in modern marketing strategies. Explore its potential and challenges.
Case Study Analysis: Study successful social media campaigns to understand key tactics, strategies, and best practices for effective marketing.
Module 2: Crafting Compelling Content Strategies
Focuses on the art of crafting compelling content tailored specifically for the target audience. Participants will learn techniques to create engaging content that resonates with their audience and explore AI-driven tools to enhance content personalisation and engagement.
Key Activities
Content Creation Workshop: Collaboratively create sample social media posts, videos, and stories tailored for the target audience. Experiment with various content formats and styles.
AI-Enhanced Content: Explore AI-driven content creation tools such as Canva to enhance personalisation and engagement.
Module 3: Effective Ad Management
In Module 3, participants will gain a comprehensive understanding of the strategies required for creating and managing social media ad campaigns effectively.
Key Activities
Ad Campaign Setup: Set up sample ad campaigns on platforms like Facebook and Instagram using the lead generation technique. Learn how to define campaign objectives, target audiences, and optimise ad creatives with conflict scenarios, challenging them to apply conflict resolution techniques collaboratively.
Day 2
Module 4: Understanding Your Audience
Module 4 focuses on understanding the target audience through detailed personas, essential for targeted marketing efforts. Participants will learn the importance of adaptation, enabling them to tailor their content and ad campaigns effectively to resonate with different audience segments.
Key Activities
Persona Development: Create detailed personas representing different audience segments. Understand their demographics, interests, and pain points to tailor marketing efforts effectively.
Module 5: Measuring and Optimising Campaigns
Module 5 is all about measuring and optimising social media campaigns. Participants will learn techniques and tools to accurately measure campaign performance, enabling data-driven decision-making. They will create personalised action plans for ongoing marketing efforts, implementing targeted improvements with the use of AI-driven analytics.
Key Activities
Campaign Performance Analysis: Analyse the effectiveness of sample campaigns using key performance metrics. Identify areas for improvement and optimisation.
Module 6: Integrating AI Tools
Module 6 explores the role of AI tools in modern marketing strategies. Participants will gain a comprehensive understanding of how AI can revolutionise and enhance marketing efforts. The module encourages exploration by introducing participants to a range of AI tools and platforms that have the potential to significantly impact the marketing process.
Key Activities
AI Tool Workshops: Engage in practical workshops to explore and utilise different AI tools, including ChatGPT, TikTok Search SEO, and recommendation engines. Understand how AI can revolutionise marketing processes and drive better results.