5 tips to overcome the speed bumps
Speed bumps are usually used to calm down traffic in order to improve safety conditions.
Similar to marketing, speed bumps can slow 🐌 down traffic sales and can act as tiny hiccups along the way. HELL NO 👎, this is not something a marketer would want to see along the way.
Having speed bumps in advertising and marketing can create friction by slowing down the selling process. With this, meaningful interactions 🤝 can be created. Here are 5 tips to overcome the speed bumps:
👉 Make sure you are everywhere 📍
Have a website, a Google My Business listing, and a few social media accounts such as Facebook and Instagram to build your online presence. It will make it more convenient for anyone locally and nationally to be able to find 👀 you.
👉 Upselling
Review 📋 your reports and data from your Point Of Sale (POS) system to find out what are your best selling products that you can sell as a bundle or offer a premium 👌 version of the product. Also, the checkout counter is a great place to add impulse items nearby as they may be able to complement the other items customers are planning to purchase.
👉 Create more buzz ⚡
Get people to know your brand by hitting the streets and communicating 🗣️ with crowds. If you are not into huge groups of people, you can also promote your brand by creating big pieces of art, such as creating posters.
👉 Always connect 📶
Never disconnect with your customers because it is important for you to have a customer database. By having this database, you will be able to keep your clients’ contact information, namely email addresses and phone numbers, and other details, such as birthdays. This will create a sense of personal touch, loyalty, and relationship 🤝 between client and business.
👉 Be on your toes during off-season
Take this opportunity of your new-found availability and create a to-do list 📋 of creative techniques to employ during this downtime. You can also stay relevant all year round by partnering with businesses that are busy during your off-season. In addition, hosting events is great too as it encourages people to visit your store or view 👀 your brand during the off-season.
Connect with us to know more on how to increase your sales and to avoid unwanted “speed bump” 🤩😎.
Reference:
Walters, N. 2018. 5 Tips You Need To Know For Overcoming A Sales Slump. ShopKeep by Lightspeed.
