Are you ready to be disruptive? 😈👾

Disruptive marketing is more than just a buzzword 😲.

In “the age of the customer”, the only way to stay competitive is by rethinking your traditional marketing practices and rules you are playing by.

Disruptive marketing approaches

We now live in the world 🌍 where conversations win over hard selling. It's a place where users create the best content about brands; people focus on feelings, and analytics with creativity are the cornerstones of growth.

Traditional marketing has to be replaced by disruptive marketing that is daring and breaks the status quo. It can be a risky mission, but sticking to the same business model over a long time 🕒 can be even more dangerous ⚠️. Check out these disruptive marketing approaches:

👉 Approachability

Disruptive marketing tells a story that customers can easily understand. And effective brand storytelling is invaluable in the times when 92% of consumers admit they want to see ads that feel like a story. In fact, messages delivered as stories have proven to be up to 22 times more memorable 🥰.

👉 Affordability

Disruptive marketing does not have to be expensive 💸 to be effective. Instead, it has to change the way things are done and challenge how people are thinking 💭 about your product.

👉 Curiosity

It’s unique, so it attracts people and intrigues 🤩 them, making them look for more information. 57% of consumers say it’s very important for the company they buy from to be innovative. Therefore, audiences love 😍 disruptive marketing campaigns because they make them think in completely new directions.

👉 It’s never duplicated 👯

Study shown that the top five brand attributes that matter are trustworthiness (31%), creativeness (29%), intelligence (23%), authenticity (22%), and confidence (21%). Disruptive marketing integrates all of these attributes, and it can’t be easily duplicated. If another company tries the same tactics or positioning, it will most likely be ignored as customers will favour the ones who did it first.

👉 There’s room for experiments 🧪

While traditional marketing places your brand in a 'category', disruptive marketing allows not to stick to the rules. As a first-mover, you can freely try out new things and new industries too.

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Stay tuned with us as we unknot the 7 excellent disruptive marketing tips that every brand needs to know about 🤩😎!

Reference:

Sendible, Alexander Bickov, December 12, 2017