6 Things Art Can Teach You About Brands And Marketing
Vadim Grigoryan is a marketer specialising in corporate art projects, and a lecturer 🧑🏫 on brands and art.
He claimed that you will learn more about business and branding from just understanding art and not so much from the business schools. Let us jump into the highlights on how art can teach us about brands and marketing:
1️⃣ Creativity 💡
It does not exist in a bubble. It is the art of making unexpected connections 📶, and it cannot exist without an understanding of what is going on in the world 🌎. A continuous process of understanding the world around you helps understand context better. With the existence of creativity, there are bound to be some pain 🩸, strain, and resistance.
2️⃣ Implement the principle of citations
Just like what Grigoryan once said, “be a thief, a cocktail-maker 🍸”. See what is around you or what is out there in the world, and use it to your advantage ✅. Take whatever information there is, and make something out of it.
3️⃣ Destruction 💥
It is required when creating something new ✨. You would need to be ready to tear up old ideas, even though it can be scary.
4️⃣ Don’t underestimate emotional appeal
Something truly creative cannot necessarily be explained rationally by viewers 👀, consumers in this case. Grigoryan claimed that art and marketing both appeal to people's’ emotions.
5️⃣ Embed a paradox into your brand
Grigoryan claimed that the symbiosis 🤝 of contradictions is the foundation of harmony and beauty. You should not be afraid of being controversial, polarizing, and contrasting.
6️⃣ Anything can be art, anything can become media
One can dramatically increase 📈 the value of an object by bringing the conceptual process into play with the physical object. Therefore, is not such a valued creation the ultimate goal 🥅 of any business?
Marketing is a way of expressing your creativity, especially in terms of art. Would you like to know more about how art can teach you about brand and marketing? Stay tuned with us 🤩😎!
Reference:
Karabell, S. 2017, July 30. 6 Things Art Can Teach You About Brands And Marketing That You Won't Learn In Business School. Forbes.
