5 Creative Chinese New Year Marketing Ideas Beyond Discounts and Promotions
Chinese New Year 🐂🧧 is just around the corner!
As usual, businesses everywhere are trying to cash in on the festivity by offering discounts 🏷️ and promotions. We Malaysian love 💖 good deals, don’t we?
We think businesses can do better than by just offering discounts and promotions! A well-executed creative marketing campaign can delight your target audiences and the wider public, helping your business stand out from the sea of discounts and promotions.
Here are five 🖐️ memorable and fun social media marketing ideas 💡 for Chinese New Year to get your creative juices flowing.
1️⃣ Encourage User Generated Content
Celebrate Chinese New Year 🧧 with your audiences by encouraging them to create and share festivity-themed content. Encouraging user generated content is powerful 💪 because word-of-mouth 👄 is still the most effective referral, even in the digital age.
2️⃣ Tap into Your Customers' Emotions
Festivals like Chinese New Year bring out lots of emotions in people. Remember: people engage more with emotions than cold hard facts. If you can strike a chord with your audiences, your content is more likely to go viral 🤩.
3️⃣ Create an Awesome Live Video 🎥
Businesses used to be iffy about producing videos because of the heavy costs 💸 of production and editing quality videos 📹. Good news: live video’s immense popularity means that your videos don’t have to look sleek and professional. In fact, people appreciate raw, in-the-moment footage.
4️⃣ Showcase Your Staff or Company Culture
People like to do business with businesses that they like or trust. There are many ways to be likeable and trustworthy. If your business has not implemented it yet, try some corporate social responsibility activities this Chinese New Year!
5️⃣ Provide Useful Content for Your Customers
Festivals can be stressful at times. The 15 days duration of the Chinese New Year, and all the preparations that lead up to it, can be downright daunting to busy working folks. Your customers will surely appreciate content that will make their lives easier.
Festive discounts and promotions are nice to have, but they are predictable. If you want your marketing campaign to stand out this Chinese New Year, learn more from us creating an impactful social media strategies during festivities 🤩😎!
Reference:
Ying Yi Wan, Construct Digital