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Selling anything related to the adult industry - in particular, sex toys - is not that easy.
The adult industry is not something to be afraid 😱 of. We are all here because people have intercourses across the globe.
How to Advertise Sex Toys on Social Media
Social media companies are squeamish 🤢 about advertising around sex. In fact, pretty much anything related to pleasure, enhancement, and of course, porn.
But Can You Advertise Sex Toys on Social Media?
The reality is that social media is changing. Adult adverts for sexual health and wellbeing are seen more than ever before. There are some real battles ⚔️ ahead, but there are ways around social media advertising and promoting products.
Driving Sex Toy Sales With Affiliate Marketing
One of the biggest forms of marketing in the adult industry is affiliate marketing or referral marketing. Offering a small 🤏 percentage per sale can mean a huge reward for adult companies looking for huge sales 💲 each month.
The more an influencer makes, the more they are likely to invest in promoting your products or company. They have to follow the same rules as your company on social media, but they can post a review or a video 📹 talking about your product and promote that. They can do all kinds of creative things, outside the box 📦, and they will be making money alongside you.
Ways to Market Sex Toys Online
What else can you do to market your adult-related goods online? Here are 5 🖐 ideas to help you promote your products.
1️⃣ Get some Public Relations (PR)
PR is amazing for any product and brand, but it does not have to be something you promote, especially if you are a start-up company. Try to ensure you get a link 🔗 to your site or get many brand mentions.
2️⃣ Write 🖊️ a lot of great content
Share content where your audience is and where you want them to go, i.e. your site. Share links to your content in a friendly 😄 and organic way on social media and ensure you reply to any comments.
3️⃣ Update your social media with news
Keep your social media updated ✅ with the latest news and photos from your company and the industry. Keep talking to your followers and interacting, be friendly and community minded, be fun 🥳 and engaging.
4️⃣ Give advance notice of offers
An email or a site banner a few days or a week before a huge offer is starting can engage your audience and get their minds working. They will be thinking 🤔 of the product and wondering if an item is on sale. Do note that constant sale emails are a turnoff!
5️⃣ Have a specialist microsite
Within your main site, have a microsite which specialises in a new product and great selling product. These sites often gain traction because people talk 🗣️ about them on social media with their friends.
Do you find it difficult to market your company, just like the adult industry? Send us a message, and we will help you make it easier 🤩😎!
Reference:
Kinsey, A. 2019, August 13. The Delicate Art of Selling Sex Toys Online. Medium.
