Man’s Butt 🍑 Grew Bigger From Wiping It With This Special Toilet Paper
Toilet paper 🧻 is an essential product and a symbol of a comfortable life.
Humanity reached crazy heights of cultural achievement before we were bestowed with the luxury 🤑 of soft tissue to clean our bums. Toilet paper was marketed as a luxury product in the late 19th-century. The soft tissue quickly became embedded in the cultural landscape of the Western world through effective marketing.
The number of options for a product that is always used to keep our bum bums 🍑 clean is shocking. When we are at the supermarket 🛒, we grab our favourite brand without giving it much thought.
How do we decide 🤔 what toilet paper to use? Single, double or triple ply, scented 😌, unscented, unbleached, the choice is yours! We will be briefly reviewing how marketing toilet paper and how advertising help us to select your daily need for tissue.
Consumer Involvement and Toilet Paper Marketing
The amount of energy ⚡️ we are willing to invest in a decision depends on the level of involvement we have with the product. A measure 📏 of the importance a consumer places on a product or service is called consumer involvement.
Commodities, namely toilet paper and tap water 🚰, are low involvement products because they require little thought 🧠 in their purchase. Low involvement products are difficult to sell because, by definition, consumers do not pay much attention to them. This low involvement is why marketers developed techniques to increase the level of involvement.
By doing this, they are creating a market where one previously did not exist. This practise started in the 1890s. The Scott Paper Company became the first ☝️ to offer toilet paper on a roll and advertise it with a range of images positioning it as a luxury product.
Marketing Toilet Paper and the Ideal Self
The products we purchase are an extension of our self - a means to construct an identity. Toilet paper manufacturers have used this psychological construct to capture the market. We have been bombarded 💥 by the supermarket aisles with many types of toilet paper to choose from.
The bewildering array of choices ranges from one, two ✌️ or even three-ply, scented, non-scented, hypo-allergenic, recycled ♻️, non-bleached, rainforest certified, and the list goes on. There is a type of toilet paper for every segment of the market.
Because we are subjected to this wide range of choices, we are forced 🔨 to make one. The basic principle of marketing is to increase the likelihood that a consumer will choose your product.
Wanting us to care about toilet paper is the primary reason why toilet paper manufacturers spend so much money 💰 on developing new types of toilet paper and advertising their product. Not only by developing a product variant for every imaginable preference, but also by adding emotion to an otherwise dull 🥱 product.
Toilet paper advertising features cute puppies, babies 👶 and other images that trigger emotions. When consumers are involved, they become hesitant to choose lower price alternatives, and suppliers of toilet paper use this opportunity to create a high level of involvement and charge higher prices than they otherwise could.
Manufacturing Demand 🗣
Toilet papers tend to have prints of images or texts on them, especially during special occasions. With this, consumers’ level of willingness to pay for those toilet papers, no matter what the price is, increases 📈. Who knew that cleaning your bottom with jolly messages and images makes life just that much more worth living!
Comment down below what kind of toilet paper you like to use 👇👇👇😎!
Reference:
Prevos, P. 2012, 11 December. The Evolution of Marketing Toilet Paper. Lucid Manager.
