Dalgona Coffee: The Covid-19’s Potion ⚗️ to rescue the FOMOs from Boredom
The Dalgona Coffee is a whipped and frothy aesthetic iced coffee ☕ beverage that is prepared using your average instant coffee, sugar, water, and milk.
This beverage is inspired by the South Korean Dalgona candy 🍬, which is a sponge-like toffee in form of a cloud-like ☁️, creamy, fluffy dollop on top of the iced coffee drink. The iced coffee drink went viral on Instagram, TikTok, and other platforms with over 14,000 posts under the #dalgonacoffee hashtag.
Individuals tend to try out anything viral on social media platforms as they tend to “fear of missing out (FOMO)”. FOMO is when one constantly wants to be kept in the loop ➰ of what is going on, what is happening around, and whether they are out of touch with some event, experience, or interaction 🗣️.
Talk to us to learn more on how to get people fearing of missing out on your brand so that you become the next Dalgona Coffee nationwide 🤩😎.
References:
Chua, C. 2018. How Social Media Creates A Fear Of Missing Out, And What To Do About It. Personal Excellence.
Jordano, J. 2016. The Urge To Share: Why We Post On Social Media. Odyssey.
Lopez, M. 2020. Dalgona Coffee. Hummingbird High.
Tang, N. 2020. The Trending Dalgona Coffee That Everyone Is Making During Coronavirus Quarantine. Tatler Hong Kong.
