How to build a disruptive marketing campaign 🤔?

How to build a disruptive marketing campaign 🤔?

1️⃣ Understand your industry

Think about a weakness 🥴 of the industry or potential customers whose needs are not addressed. Then, find where your brand can fill an unmet need and create something new or make substantial improvements.

2️⃣ Understand your customer

Investigate what they need and want, how they spend their time 🕒, what do they expect from your company and what would surprise 😲 them.

3️⃣ Do the unexpected

When you know your competitive advantage, promote it in an unexpected way. Create a buzz 🐝 with something unseen and remarkable.

4️⃣ Be relevant

The strongest 💪 brands are the ones that are relentlessly relevant and making a difference in consumers’ lives. Thus, one of the most crucial aspects of disruption is to create experiences that are relevant to your customers.

5️⃣ Be humorous 🤣

Could creating disruption be as simple as being able to laugh 😆 at yourself or your product?

6️⃣ Use unusual combinations

Change the patterns and create innovations by connecting the unconnected. You can go viral and create a considerable amount of engagement online.

7️⃣ Breach the boundaries

Define the existing rules and conventions of the industry and then redefine them.

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Today we live in a dynamic world 🌍 where technology, products, and services are changing and evolving rapidly. As a result, customers have become not only spoilt for choice but also exhausted from the information overload they are facing every day.

Standing out from the crowd is one of the main challenges for marketers and this is where disruptive marketing can help to compete in the global market more effectively and get noticed by your customers. Talk to us today and learn more about these disruptive marketing approaches for your brand 🤩😎!

Reference:

Sendible, Alexander Bickov, December 12, 2017