Do You Want To Live Like A Kardashian?
Over the past 14 years, the Kardashians have managed to overhaul celebrity 😎 culture as we know it.
In 2007, the first episode of their Ryan Seacrest-produced reality show “Keeping Up with the Kardashians” aired on E!, glomming on to the success ⭐️ of the first wave of reality television and Kim’s leaked sex tape.
However, while they could have been another dime-a-dozen reality-TV 📺 franchise, they instead grew into a multibillion-dollar 💰 conglomeration that spans industries and has included multiple political campaigns. They have turned each member of the family into their own individual brand while simultaneously managing to keep the Kardashians as a whole constantly in the spotlight 🔦.
Whether you love ❤️ or hate 🤮 the Kardashian family, you cannot deny that they know what they are doing when it comes to marketing their shows, products, services and their own family. It might be surprising to some, but believe it or not, there are a few marketing lessons marketers can learn 🧐 from this iconic family.
1️⃣ Turn lemons 🍋 into lemonade
It is no secret 🤫 that the Kardashians are controversial, and while your business may not be as controversial or as scandalous as them, they know how to make the best out of a negative 📉 situation. Kris Jenner would never let any negative situation affect her family's brand, so why would you?
Take this negative opportunity as a way for your business to grow 🌱 and learn from whatever situation you may have been faced with. Moral of the story: when you are faced with a crisis, do not ignore it! Get in front of it and try to turn ↪️ it in your favour, take those lemons and turn them into a tall, cold glass of lemonade.
2️⃣ Engage 🤝 with followers on social media often
One of the most famous Kardashian sisters, Kim, is quite skilled on social media 📱. It is not about how many followers she has, but it is about how she is engaging with them and how often that happens. Kim regularly engages with her followers by giving them a look 👀 into her world and they even get to give her some insight.
Social media is a great opportunity to connect 🔗 with your customers, and Kim proves that. It helps your audience have an insight to your brand and your world 🌎. People crave that. Kim has three rules for socialising: show your personality, engage with your followers, and be open.
3️⃣ Expand 🎈 on what you offer
Would you like to know another reason why the Kardashians are marketing geniuses 🧠? It is because they decided not to stay in one lane. They are now in multiple lanes 🛣 when it comes to what they have to offer. Their television show, Keeping Up With The Kardashians, was huge for them, but they decided to expand on that.
Now, they have multiple television shows, beauty 💄 brands, clothing lines, fragrances, mobile apps, and the list could go on and on. The point is, you may want to seriously consider expanding if your brand is relying solely on one ☝️ product or service. Having more options for your customers will only allow your business to grow and increase 📈 your brand awareness.
4️⃣ Know your audience 👥
Believe it or not, there is always a rhyme or reason to why the Kardashian family does something. It is because they understand 🤔 their audience, and they do everything they can to appeal to them. They know that people love them for their glamorous but drama-filled 🎭 lifestyles. Hence, they give the people what they want.
When it comes to your business, take this approach because knowing who your audience is and what they want to see is the key 🔑 to appeal to them. Understanding their needs and wants allows you to position 📍 your brand in the best light.
Yes, they might not be your favourite people, but there are some marketing lessons and tips marketers can pick up from them. Look past whatever dislike you have for them personally, and try to see the strategy behind how they market themselves. You never know, you might just be able to market as well as the Kardashian family 🤩😎.
References:
Atkins, C. 2021, January 18. 4 Marketing Lessons We Can Learn from the Kardashians.
The Cut. 2021, June 22.
