Fourth of July

Looking 🔍 for ways to spark more business this summer? Need to light 🔥 a fuse with your marketing initiatives? Maybe your sales numbers are in the red. OK - that is the last Fourth of July marketing pun.

The American Independence Day is around the corner, and use this excitement to attract 🤩 more customers. An estimated 88 percent of Americans celebrate the 4th of July - spending more than $7 billion (around 29 billion Ringgit Malaysia) around the holiday.

Whether you operate a traditional brick-and-mortar business or an eCommerce store, here are five 🖐️ marketing ideas how American celebrating Fourth of July.

1️⃣ Communicate the patriotic attributes of your brand

Establishing a common ground (aka building rapport) is one of the best tactics for increasing 📈 sales. Because Fourth of July marketing brings with it an aura of patriotism, customers are actively looking 👀 for brands that position themselves as patriotic or align themselves with other sentiments of the holiday.

Assess your brand from a variety of angles to find the most patriotic connection 🔗. Are your products made in the U.S.A? If so, make sure you communicate that in your Fourth of July marketing collateral. Do you operate a family-owned business? Talk about your ancestors 👨‍🦳 and how their patriotism has impacted the business.

2️⃣ Offer Fourth of July discounts 🏷️

Discounting your goods and services with your Fourth of July marketing is one of the easiest ways to take advantage of the holiday buzz. Customers are more engaged around the holiday - making it easier for you to break through the traditional communication barriers.

If you operate a traditional brick-and-mortar business, you can run Fourth of July marketing promotions in the store, such as:

👉 Discounting items in your store that are red 🔴, white ⚪, or blue 🔵. (colour of the country’s flag)
👉 Using red, white and blue stickers on your sale items.
👉 Offering discounts to customers wearing a patriotic outfit.

If you operate an eCommerce business, you can run sales promotions like:

👉 Using a July 4 coupon code like “Independence”, “Fireworks 🎆” or “America”.
👉 Running a time-sensitive sales promotion using a countdown that will elicit conversions.
👉 Offering an email 📧 coupon for everyone on your email list to entice more people to sign up.
👉 The goal 🥅 of your sales promotions should not be short-term revenue. Instead, try to attract new customers to your business with the hope of developing a lifetime customer.

3️⃣ Create and implement a social media strategy

Social media should be an integral piece of your entire Fourth of July marketing mix, especially during the pandemic lockdown. By using Fourth of July-themed hashtags #️⃣ and sharing topical news or photos 🖼️, you can increase social impressions, engagements, and followers.

It is important not to neglect this powerful marketing channel, as 50 percent of consumers say that a brand’s social presence during the pandemic does affect their purchasing 🛍️ decisions. Here are some considerations for optimising your social channels effectively 👇
🌟 Update your brand’s social profiles to your country’s colour themed imagery and language.
🌟 Use appropriate hashtags on your posts leading up and on the Fourth.
🌟 Host a promotional contest.

4️⃣ Publish topical posts on your blog

Social media is an important digital marketing channel to invest in, but your website is arguably more important. Unlike social media, which offers limited flexibility and control of the user experience, your website is an owned asset for which you control entirely.

As it relates to Fourth of July marketing, think about relevant topics that your target 🎯 customers are searching 🔍. If you are a local business, this might be something like “Where can I watch Fourth of July fireworks 🎆 in [city]?” People searching for that information could make their way to your blog - and if you optimise the blog effectively, they are hopefully exploring other pages of your site afterward.

5️⃣ Be active in your community

There is much more to Independence Day than fireworks, BBQs and parades. The spirit of the Fourth of July marketing is found in camaraderie. Find ways to be active in your community around the holiday - not just to increase your brand awareness, but to support the freedoms and beliefs for which the holiday stands.

If you are a small business, donate time 🕒 or resources to a local event. You can help give back to your community while also interacting with your customer base. If you are an eCommerce business, you can host an online fundraiser or donate a percentage of your revenue on the Fourth to a relevant charity like the Wounded Warrior Project.

The Fourth of July is a great 👍 time to market your business, but it is also an opportunity for you to remember and support the sentiments of the holiday. So, start using a carefully crafted Fourth of July marketing strategy that your business can increase awareness and business.

Reference:
Derek Miller, June 13, 2018, Fourth of July marketing ideas for your business