Content marketing is a sustainable long-term relationship with your audience, not a one-night stand.

Therefore, it is crucial for every content marketer to produce stimulating content frequently. Is writing great articles or blog posts be enough for you to build a long term relationship with your audience though? The answer is most likely no. We have listed out a few ways you could keep the love burning.

React to your audience's comments

Your audience loves getting attention from their favourite content creator. Show some love to them simply by replying and reacting to the comments. It is a simple yet effective way to make a connection with your target audience. You will not only retain existing audience and win new ones, but will also add more social proof to your posts and increase the overall quality of discussion. This all plays in part to build authority and credibility. Sooner or later, you will no longer be seen as another Facebook page, or a blog. You become a real person who actually cares.

Replies should always be consistent with the brand’s tone of voice. Here’s an example from one of our favourite content creators of all time, Gary Vaynerchuk. His replies are awfully simple and straightforward, yet consistent with who he is as a creator.

Maximise the usage of Social Media platforms

There are many effective functions to engage with audience on social media platforms that are often overlooked. For instance, the extremely engaging and fun function on Instagram - Instagram Stories.

Don’t be afraid to try the polls, emoji slider and questions features! Polls feature makes a really good survey tool as it allows you to ask questions and get feedback from your audience instantly.

Engaging with your audience just gets funnier by using the emoji slider feature. It allows audience to rate your products or services easily. We also get to see how much an audience loves or hates the products or services based on their own thoughts.

There is also another interesting engagement feature known as ‘Questions’ or ‘Ask Me Anything’. This type format feature allows you to share questions or thoughts easily and get quick responses from your audience. It also allows you to respond to the questions and post it as another new Instagram story to show your audience.

Although Facebook has been around for a while, building an audience through Facebook’s group function still remains proven as one of the most effective ways. Facebook groups can be used to share videos, images, status or even point your audience to other social media platforms under your brand. When creating a Facebook group, it is important that the main intention should be focusing on the interest of audience. People don’t join Facebook groups to be advertised to; they join groups to take part in captivating discussions related to a particular topic or problem.

Here’s an example of how Kevin David, an E-commerce guru builds his audience by using Facebook group function:

Newsletter Updates through Email Broadcast

Many amateur and ignorant digital marketers tend to believe that the email marketing is reaching a dead end due to the low Click-through Rate (CTR). Well, “Bullshit” is the only suitable response to that. Email marketing is still considered one of the most effective ways to reach your audience. Professional digital marketers are leveraging email broadcasting to engage regularly with audience as it is cost effective, customisable, and can be automated.

Here are some interesting newsletter formats that might spark off inspiration for your brand:

i. The “News Feed” Look Newsletter

This type of newsletter is similar to social feeds where readers scroll through a list of messages to get instant information. Just pick a template with an organised list design, collect your most interesting posts and put them in!

ii. The 'Attention-Grabbing Content' Newsletter

This type of newsletter focuses on grabbing readers attention. An ‘Attention-Grabbing Content’ newsletter is short, has an eye-catching title, and is filled with attractive images.

iii. The 'Superior' Newsletter

This type of newsletter offers a streamlined user experience and consistent interface which ties back with their corporate identity.

All in all, it boils down to understanding how your audience receives love. Just like a long-term relationship, there are trials and errors, conflicts, and even moments where they would want a break from you. But, as long as you learn to communicate and always seek to understand, you’ll stay madly in love.