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How do you stand out as an online retailer?
E-commerce business is thriving. Globally🌏, its retail revenues amounted to 1.08 trillion U.S Dollars💵 in 2013 and are forecasted to grow to 2.48 trillion US Dollars💵 by 2018. These figures indicate a large market which subsequently attracts many online retailers.
To succeed in this space, you have overcome competition from individual online merchants as well as established big-budget retailers like Amazon. Besides, you need to have the capacity to satisfy the over-the-top demand consistently.
Here are some highlight🌟 tips to enable you to differentiate your online business from competitors:
1️⃣ Having A Mobile 📱-Friendly Web Store
In a 2015 study on mobile shopping🛍, 45% of internet users in Asia-Pacific and 20% of those in North America did their online shopping via mobile device using smartphones and tablets. In this age of cell phones, customers prefer to shop through the phone because it is easy and convenient.
2️⃣ Being Creative In Giving Product Descriptions
In as much as you intend to give a comprehensive product description, be careful not❌ to sound boring. Instead, make the description sound like an interesting💯 narrative, one that will capture a client’s attention and even make them spend more time on your site.
3️⃣ Investing In Good Photography 📸
A detailed and fun product description should be accompanied with the product’s image to allow your customers to experience your product even before buying. Good images are twice or even thrice as effective.
4️⃣ Exploiting Social Media Advertising
Social media, particularly Facebook, Twitter, Medium, and LinkedIn Pulse are good targets for advertisements putting into consideration that majority of consumers spend a large amount of time🕰 there in a day. You need to remember that there is a lot of content on social media competing or attention; to stick out, you ought to be very creative🤩.
5️⃣ Knowing The Value Feedback And Reviews
On your site, you need to encourage clients to give feedback on the nature of services offered as well as rank you on a specified scale. This way, you can have an idea of how customers think about your business thereby nailing the areas that need improvements.
