We all know how valuable word of mouth marketing can be.

It is a free form of advertising and promotion that can bring up sales for a certain brand. Studies have even shown that 20 – 50% of all purchasing decisions are from the influence of other people. After all, we are all most likely to respond to a recommendation from a person we look up to and trust, rather than from advertisements or other corporate messaging. Hence, using influencers is a great way to get your product’s word out.

The original form of influencer marketing was used to be endorsing a celebrity. Now that we’re in a digital age of online connection, a lot of normal people are able to achieve an online “celebrity” status by having a lot of engaging fans and followers. These people are known as the social media influencers and they indeed have a much more wider reach for your brand. One of the most famous social media influencer is no other than DJ Khaled who happens to be “The King of Snapchat” as dubbed by The Washington Post.

Although Snapchat is at the phase of becoming redundant, many younger generations are still using it and with DJ Khaled’s 6 million followers, it was an obvious choice for a lot of brands to tap into his influential presence online. Take Las Vegas Convention and Visitors Authority when they debuted on the social network for example, they hired DJ Khaled for an account takeover and that brought in more than 350,000 views in its first two days alone. This shows how powerful his influential reach to his followers is.

However, when reaching out for a social media influencer to cooperate with your brand online, do take note on the relevance of your product that you are promoting, the kind of reach you want that’s valuable to your brand and the potential resonance behind it. It’s great to get an influencer to promote your brand name, but it is also important to get those that can actually reach the kind of target audience you want.