As a content marketer, we understand that there are new contents being produced every single day.

Some may catch our attention, and some may be scrolled passed through. Either way, brands are competing with each other to get their audience’s attention. This makes it a challenge for us to come up with high quality content, especially when you have to do it on a daily basis.

A research gathered by experts to discuss on the 4 main challenges and the tips to overcome them.

HAVING TO PRODUCE FRESH CONTENT.

This is the biggest challenge faced by most of the content marketers which was having the difficulty to keep producing high-quality, relevant content consistently. Even with a full list of ideas, eventually it will run out and you will be facing a blank screen with a full day’s work ahead.

Solution to this is to engage in customer stories. Find out what your specific customer’s problems are and talk about it by creating a content based on the specific customer’s journey.

Always being asked to create product-focused content

When it comes to content marketing, creating a product-focused content is important. However, it is not always a good idea to focus on it so much that, it will bore your audience. That is why a content strategy is crucial for your content planning.

Content strategy will help you to identify your specific target audience and what content themes are suitable to use as well as how you will be able to measure the content’s success. It is often a key business goal to build brand equity and by doing content marketing right, you’ll be able to achieve just that.

Overwhelmed by the technology stack

This has also been a challenge for content marketers as many companies tend to buy various content marketing and marketing automation solutions but not fully utilising it because of the lack of understanding on the technology. We are living in the era where technologies are rising with more and more solutions for brands’ marketing.

The only way to solve this problem is by training yourself up on these platforms and read up as much as you can about how to use them. Only then you are able to be aware of the potential of its technology stack and use it wisely.

Living up to the authenticity of the brand

Another challenge is to be able to live up to the brand’s authenticity. If you’re producing contents for a brand that you’re not working for, it is often a struggle to be able to produce authentic brand content.

Best solution to this is for brands to in-source content marketing. When it is handled by people that are fully answerable to the brand, only then the authentic voice will emerge making the content feels genuine.