The world’s strongest brand
Although stemming from different historical sources Santa Claus 🎅🏼 (also referred to as Saint Nicolas) and Father Christmas have become combined in much of the world’s 🌍 popular and commercial imaginations.
Santa Claus has been described as the world’s strongest 💪💪💪 brand.
Arruda (2003) stated that Santa Claus is the envy of brand managers everywhere. His brand attributes are clear and desirable to virtually everyone. Even parts of the world that have no connection to the holiday know who he is and what he stands for.
Brands are more powerful in terms of forging relationship with customer which is sustainable and profitable compared to regular unbranded products (De Chernatony, L., et al.,2010). Research also provides that brands that have a higher level of associated brand image and awareness amongst the consumer are likely to be purchased again and again by consumers.
Branding is present in every aspect of our life: production and consumption; food and clothing; personality and lifestyle; and from pop culture to politics. Branding is not only an added value of a product; however, it also represents and advertises life styles and various kinds of culture.
The brands have now become a part of consumers’ life, their values, beliefs, policies, and their souls. Thus, the brand should present the image of company, the personality, the characteristics, and the fundamental competences of the company. Brand objectives can be better achieved if one is emotionally related with the aimed group, clearly transmit the message, confirm your credibility, motivate the consumers, and concentrate on the consumers’ loyalty.
Ho ho ho! Talk to us if you aim to make your brand as popular as Santa Claus! 🎅🏼😉
