Prominent advantages of seasonal marketing
Seasonality is a characteristic of a time series in which the data experiences regular and predictable changes that recur every calendar year. 📆
The fluctuations in the website traffic and sales is usually caused by a host of factors, seasonality being one of them. Good marketers 👍 are those who put in the right efforts to scoop out the maximum of it to reap the seeds of greater sales.
Marketers usually leave no opportunity to build healthy relations with their customers and in the present era of social media, CRM is gaining unmatched popularity. Some of the most prominent advantages of Seasonal marketing are:
1️⃣ Increase in Sales 📈
Whenever there are promotions and festivities, buyers go weak and end up purchasing products in high spirits. Seasonal marketing thus acts as a catalyst to increased sales and ensures that the cost of marketing is fetched through such an increase.
2️⃣
Showcase of The Product
Marketing is a great tool to display what is available to be offered. So with seasonal marketing hoardings, there can be a display of the various things that the customers can purchase and hence it acts as informational campaign too.
3️⃣ Thanking the Loyal Customers 💖
Loyalty is most precious to any company for ensuring continuous and future sales, so most marketers take this opportunity to thank these buyers in form of different marketing techniques.
4️⃣ Engage and Promote
Promotion forms a vital part of marketing. Seasonal marketing gives companies and it sales just the right push and also engages their customers in the purchase process of the product.
5️⃣ Automatic Buying Pressure
Winters is a season of heaters, shawls and knits, similarly summers is the season of cottons, linens and Air conditioners. Festivals are happy occasions and usually involves excessive spending for the purpose of shopping for personal use or gifting.
6️⃣ Spontaneous Purchases
Promotions lead to a varied unplanned purchases and hence increased sales to the company as most purchasers are deal breakers and welcome such marketing agendas with open arms for personal benefits.
Seasonal marketing is all about looking at the calendar 🗓️, studying the days, then identifying appropriate opportunities and finally capitalising on them.
It is December now and what are you doing for your brand or your organisation this Christmas 🎄? Are you planning for your 2021 seasonal social media marketing plan? Talk to us for an impactful social media marketing strategies! 🤩😎
