Three-step Approach To Dipping Your Toes In Social Media
Social media is a tool to connect with your audience 👥.
It is also an indispensable marketing platform for businesses and individuals. This marketing platform helps businesses and individuals to build their brand in today’s day and age. People will know you through the content you publish online.
Having a sound content strategy is definitely the key 🗝️ to achieving your goals. Though, it is equally important to have the right approach towards social media platforms to avoid any illusionary expectations and to also get the desired results. When it comes to said results, you will have some things in common, which consist of raising awareness 👀, building relations 🤝 and driving 📈 sales.
There could be some “roadblocks” 🚧 that might scare your intentions and hold you back from optimising social media for your personal brand or business. Making decisions 🤔 like how to post, what to post, which platform to go with, with graphics or not, how long should I wait to see the result, and how to reach out to your audience can consume your days and slow you down. This happens, and it is very normal.
You might have even spent sleepless nights thinking about your content strategy and not actually implementing it due to the “roadblocks”. After all, it is about the way people are going to perceive you and decide if they want to connect with you and do business with you. Hence, those decisions are considerable.
However, all one needs is the right approach towards social media marketing. Do not worry, it is not rocket 🚀 science. You will learn as you go. Let us look at the three-step approach to take while getting started with social media:
1️⃣ Know who is at the other side
Firstly, acknowledging who is going to read your posts, namely your target 🎯 audience, while creating content is crucial. That is the first step in the copywriting and marketing process 🔄. Although your posts on social media are meant to reach a large number of headcounts, it will connect with each one of them if you really know your audience well.
2️⃣ Zero in on a platform
Secondly, there are diverse people, content pieces, and different vibes on different social platforms. So, which one is ideal for your business? You need to identify which is the right ✅ platform to approach when starting out. Yes, you can start with all the platforms at one go, but it is not recommended because each platform performs differently - the algorithms vary, and the audiences have different patterns of consuming content.
3️⃣ Create, experiment 🧪, create again
Lastly, platforms are constantly changing, and so are the taste of your target audience. No one likes to be shown the same type of content over and over again. Therefore, experiment with different types of content pieces and know which one works best 👌 for you.
With this three-step approach, you are ready to roll! People who will absolutely adore your content will be hungry 🤤 to consume more. Talk to us and start dipping your toes in the arena of social media 🤩😎!
Reference:
Lakhianion, N. 2020, February 22. When Dipping Your Toes In Social Media, Take This Approach. Marketing in Asia.
