Yuri Tolochko who recently said ‘I do’ to his sex doll 🧸
We have just celebrated Valentine's Day 💘 recently, and we at AK47™ would like to share about a perfect love 💖 story for all.
Even if you have never married something weird or wacky 🤪, you have probably read 📖 an article about someone who has. There was the Australian 🇳🇿 lady who married 👰 a bridge, the Japanese 🇯🇵 bloke who married a hologram and, of course, who could forget Pascale Sellick who married her duvet 🛌? Well now we have a man who married a sex doll 🧸.
Before you get too concerned about old mate Tolochko diving in head first and signing away his freedom without thinking 💭 it through, do not worry, the man happily dated his sex doll “Margo” for a solid 18 months before getting married 🤵🏼♂️👰🏼♀️.
Well, congratulations 🎉🎉 to the happy couple 🎎.
You must be wondering on how this sex doll marriage relevant to marketing 😳🤔. Do not worry, we will address this in the next paragraph.
In the business arena of “Adult Figurines” most marketers will adopt marketing techniques based behavioural psychology theory. One key 🔑 part of being a great 👍 marketer is to understand on how (and why) people think and act the way they do. Just like our friend Tolochko.
Understanding some key principles of psychology can take your marketing from good to amazing, all because the right audience is reading and identifying with it (and most likely converting on it, too).
Here are 9 important principles of psychology you should use 👇 to tap into the minds of your customers!
1️⃣ Priming
You are exposed to one stimulus, and it affects how you respond to another stimulus. Using subtle priming techniques, you could help your website 🌐 visitors remember key 🔑 information about your brand - and maybe even influence their buying 🛒 behavior.
2️⃣ Reciprocity ⚖️
The concept of “reciprocity” is simple - if someone does something for you, you naturally will want to do something for them. Just be sure you're giving away the free thing before you ask for something in return ↩️.
3️⃣ Social Proof
It is the theory that people will adopt the beliefs or actions of a group of people they like or trust. Use social sharing and follow buttons that display the number ① ② ③ of followers your accounts have or the number of shares a piece of content has. People who stumble on your post later will be much more likely to share.
4️⃣ Decoy Effect
You will often see this effect in pricing 🏷️ models - one price point is intentionally included to entice you to choose the most expensive option. If you are looking to increase conversions on a landing page with two options, you might want to add a third. It could help increase 📈 the conversion rate of the option you would ultimately want people to take.
5️⃣ Scarcity
This psychology principle goes back to the simple formula of supply and demand: The more rare the opportunity, content, or product is, the more valuable 😍 it is.
6️⃣ Anchoring ⚓
People base decisions on the first ☝️ piece of information they receive. Display the sale price 🏷️ right next to initial price of the product. You might even explain how much of a percentage off your customers will receive with the sale.
7️⃣ The Baader-Meinhof Phenomenon
It starts happening when someone starts noticing your brand, you will want to help them start seeing you "everywhere” . Send them targeted nurturing emails 📧 and retargeting ads based on their behavior, and you could increase 📈 the possibility of them converting.
8️⃣ Verbatim Effect
People are spending less and less time 🕒 actually reading online. Your headline should be search- 🔎 and sharing-friendly, but it should also accurately describe what is in your article. This way, when people are looking 👀 for more information 📋 on a given topic, they will think of that one helpful article they read 📖 a while ago and Google the topic to find it again.
What other psychology studies and concepts do you swear by? Share your favorites in the comments 🤩😎.
Reference:
Danica Baker, Dec 02, 2020, The Brag
Ginny Mineo, Jun 11, 2015 8:00:00 AM, Hubspot, Marketing Psychology