The Famous Dubonnet Posters
Art 🎨 has influenced marketing and advertising throughout history.
Art is an integral part of advertising, both as inspiration and as part of the execution. It is meant to elicit an emotional response in its audience. Advertising does the same.
An example of someone who has impacted the world of advertising 🌎 is Adolphe Mouron Cassandre. He was a painter 🖌️, a commercial poster artist, and a typeface designer. Cassandre produced a striking poster style that synthesised futurism, post-cubism, surrealism, and Art Nouveau. One of his most well recognised posters was the Dubonnet posters.
The Dubonnet posters were among the earliest designed specifically to be seen from fast-moving 💨 vehicles. The posters introduced the idea of the serial poster - a group of posters to be seen in rapid succession to convey a complete idea. The artist created a series of sequential images as they functioned as cells in an animated film 🎬.
The Dubonnet posters gained a lot of engagement from this design approach. Learn more about this technique here 👉 https://www.famousgraphicdesigners.org/cassandre
References:
Design Is History.
ImprintMG. 2018, July 24. The Relationship between Art and Advertising. Imprint Marketing Group.
The Editors of Encyclopaedia Britannica. 2021, January 20. Cassandre French Graphic Artist. Britannica.
Willette, J. 2017, October 27. The Art Deco Posters of Cassandre, Part One. Art History Unstuffed.
