Less is more 👙

This crisis has created a need to do a lot more with less resources. Marketers, in particular, are under a lot of pressure to pivot their strategy and ensuring their brand stays relevant during difficult 😓 times.

If you are already feeling stretched thin, do not worry 😉. Reaching more people does not necessarily mean doing more. In fact, there are a few circumstances where it's actually better to do less.

Here, let us dive into four areas of marketing that you can practice the "less is more" approach to ensure higher efficiency, and less time 🕒 wasted:

1️⃣ 𝐓𝐞𝐚𝐦 𝐁𝐫𝐚𝐢𝐧𝐬𝐭𝐨𝐫𝐦𝐢𝐧𝐠 🧠 𝐒𝐞𝐬𝐬𝐢𝐨𝐧𝐬

Nearly 60 years ago, a Yale study showed individuals come up with twice as many solutions to creative puzzles as those working in groups.

2️⃣ 𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐂𝐚𝐥𝐞𝐧𝐝𝐚𝐫 📅

A "less is more" mentality works both with how you schedule your time ⏳, and how other people schedule meetings with you.

3️⃣ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧

Short 🤏, snappy writing tends to perform better than long, complex copy.

4️⃣ 𝐂𝐨𝐧𝐝𝐮𝐜𝐭𝐢𝐧𝐠 𝐌𝐞𝐞𝐭𝐢𝐧𝐠𝐬

Take an "only when necessary and only as long as necessary" approach to meetings.

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Perfection does not equal performance. Marketing is a matter of scale. Doing less is the smartest way to squeeze more in. Need more ideas? Follow us for more updates 🤩😎!

References:

HubSpot, John Hall, Jun 8, 2020 7:00:00 AM