Level Up Your Beauty 💄 With These Tricks
Beauty consumption and the cosmetic market has grown 🌱 exponentially in the past few years.
The global beauty and personal care industry was estimated to be worth US$1.127 billion in 2018, and is expected to continue growing strongly 💪. However, with the evolution of customer behaviour in the digital age, beauty businesses and brands are facing enormous challenges, not just in ecommerce.
Nevertheless, the digital world 🌎 has taken the beauty industry to a higher, more connected level. It is easier than ever to communicate 🗣 with customers globally through various types of content, channels, and platforms. Try to incorporate these 5 🖐 strategies in your day-to-day marketing activities if you want to level up your beauty business:
1️⃣ Create a community to build 🧱 brand advocacy
Cosmetic and beauty companies must leverage the inner desire of millennials to connect 🔗 with brands, to share their brand experience with others, and to become a part of the brand they resonate with. That is why companies today must invest 💰 in building communities of customers and fans, via social media and other online forums.
As a beauty marketer, it is critical that you find your brand voice and stick to the main focus 🧐 of your brand. Inspire customers to share their feedback, beauty inspiration, and tips within the groups. Share special promotions as an exclusive members-only offer, and collaborate with beauty experts to help people solve their beauty problems. Remember that your main goal 🥅 is to retain customers and strengthen their connection to your brand by building lasting relationships.
2️⃣ Add testimonials to your product web 🌐 pages
Happy customers are the best advertisement. A testimonial is one of the most powerful influences in a customer’s decision-making process 🔄. Shorten your customers’ research process by handing them all the information and valuable links related to your product. Did someone write a positive 👍 review of one of your products? Great! Add a link in the product description and watch the magic happen.
3️⃣ Micro-influencers are the key to the customer’s heart ❤️
There is a major shift occurring in the influencer industry. Customers want to interact with real people and identify 🔍 with their everyday struggles. This is why micro-influencers have become very popular - a person who knows how to build communities based on trust, loyalty, and authenticity will win the attention of customers.
If you want to analyse the potential influence, numbers 🔢, and engagement on social media platforms, you can easily find out all important data using Social Blade. Choosing the right influencer for your campaign has never been easier.
4️⃣ Find customers through social listening 👂
Social listening is the practice of monitoring your brand’s online presence, by searching, and analysing online conversations about your company, its products, competitors, and more. Social listening software such as Brand24 or Mention can help you do this.
Choose keywords 🔑 that are relevant to your brand, for example, “YourBrandName”, “skincare routine”, “best organic cosmetics”, “vegan oil/serum”, and go for it! The software will aggregate all online mentions and threads 🧵 where you can easily start engaging with potential prospects.
5️⃣ Unleash the potential of content marketing
Content marketing is all about distributing relevant and valuable content to attract 🧲, acquire and engage your target audience. This strategy and mindset should be inscribed in your brand DNA 🧬. For example, create “how to” tutorials to teach people how to set up a skincare routine or home spa treatments.
It is time to live in the digital world. Level up your beauty business with these 5 digital marketing strategies! Need help? Feel free to slide into our direct messages as we have beauty and are specialised in digital marketing 🤩😎.
Reference:
Toque, A. 2019, July 9. Digital Marketing Strategies to Level Up Your Beauty Business. Outbrain.
