Music to marketer’s ears

Music 🎶 has a unique effect on our brain, especially concerning memory.

When comes to branding, using music may help a customer to remember your brand promise. It activates many centres across the brain 🧠, including the emotional ones. When these brain areas are active and are processing the data, memory is triggered and a perception is formed. Music has its own language. The language your brain associated with music creates emotions.

Several studies have revealed music has a link with our memory. When we listen to a song that brings nostalgia, our brain will produce happy 😊 memories that evoke strong 💪 emotions.

Several companies have chosen good songs to create memories with their customers. In both cases, the song and the resulting connection keep positive emotions associated with the brand name.

So, what is a great combination for any organisation? You have guessed it right. It is music and branding! Having a great jingle or score 💯 makes the advertisement evoking positive emotions in the minds of customers. It provides your brand with a foundation built on good memories. From there, you can build the brand to attract 🧲 them to your business.

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Stay tuned with us as we ignite positive vibes with music and branding 🤩😎.

Reference:

Shaw, C. 2015, February 5. How to Use Music as a Marketing Tool. Entrepreneur.