Who Is Your Favourite: Harry, Hermione, or Ron?
"Harry Potter" is a cultural phenomenon.
There is no denying that it is considered a cultural phenomenon, whether you are a hardcore 💪 fan or a Muggle who has only seen the movies 🎥. “Harry Potter” is probably one of the most popular books ever written in the current generation. Few books have made a bigger impression on culture than J. K. Rowling’s Harry Potter series. With millions of copies sold around the world 🌎, the books defined the pre-teens years for the crop of millennials who were entering the workforce.
However, the books are more than purely entertaining fiction 🪄. They are rich with allegory and philosophy, and have more to reveal about marketing tactics and best practices than you realise. There are several reasons that Harry Potter was so good, but there are also several marketing lessons that we can learn from Harry Potter. Here are the 6 marketing lessons:
1️⃣ Have great 👍 quality
No one can argue this. Hands down, the Harry Potter series is one of the best books 📚 people have read to this day. Quality is all it provides, and that is the best marketing lesson learnt from the popular book series. You cannot market something which has low 📉 quality.
2️⃣ Address the masses 👥
The best selling products are those which sell to the masses. Although targeted towards children, Harry Potter was also a lovely read for adults and others alike. This was also one of the key 🔑 advantages of the book and the way it was written. Anyone can read it!
3️⃣ Be consistent
You will not rock 💥 each time you release something new if you are not consistent with your content, as observed in many Hollywood movies. In addition, J. K. Rowling was spot on in consistency. Who knew that Snape was the Half Blood Prince?
4️⃣ Hold ✊ something back for later
Each and every new Harry Potter book brought in a surprise. It could have been covered in one book. However, the book would have probably sold around 10 copies only. By lengthening the process and always holding something back, J. K. Rowling had the best advantage up her sleeves - the element of surprise 😆.
5️⃣ Think 💭 big
Such characters are not born when you are thinking small 🤏 and of just writing one book. For example, Dumbledore, Voldemort, Sirius Black, Draco Malfoy, and Severus Snape. They happen only when you think big from the start 📍. Remember to always have a contingency plan. Ensure to have answers to these two questions - “what if this becomes a hit?” and “what if it fails?”. They can help you think BIG.
6️⃣ Know when to stop 🛑
J. K. Rowling could have probably launched 100 books of Harry Potter, but she did not. She knew when to stop and how to stay on top 👆 even when she was not in the game. That is what grade A brands always do. They do not go on with one campaign which has gone on to be a hit. They know when to stop and start another campaign.
Are you a fan of Harry Potter? Let us know who is your favourite character from the famous book series in the comments below 👇👇👇😎!
Reference:
Bhasin, H. 2018, March 6. 6 Marketing Lessons from Harry Potter.
